Grocery Outlet in Tustin part of several new stores opening in 2017

Grocery Outlet, a Bay Area discounter often called the T.J. Maxx of supermarkets, has announced its next round of California restaurants, including one planned for Tustin.The store is taking over the Newport Avenue space vacated last year by Trader Joe’s....

Grocery Outlet in Tustin part of several new stores opening in 2017

Grocery Outlet, a Bay Area discounter often called the T.J. Maxx of supermarkets, has announced its next round of California restaurants, including one planned for Tustin.

The store is taking over the Newport Avenue space vacated last year by Trader Joe’s. The market is slated to open April 20. Trader Joe’s moved out of the small shopping center location, at 12932 Newport Ave., last year. It relocated to a larger space nearby on Irvine Boulevard.

Grocery Outlet returned to Orange County in late 2015 with a store opening in Costa Mesa. Since then, it’s opened several stores in Southern California including locations in Westminster, La Habra and Orange.

But the Emeryville-based chain hasn’t opened a store in Orange County since the Orange market opened last summer. This week, a new round of 2017 store openings began with a Grocery Outlet opening today in Burbank. Other stores expected to open this year: Paramount, March 2 at 15719 Downey Ave.; Santa Barbara, April 6 at 2840 De la Vina St; City Heights in San Diego is opening this spring at 4360 54th St.; Fallbrook, opening summer 2017 at 1101 S. Main St.; and Imperial Beach (San Diego), opening summer 2017 at 881 Palm Ave.

Described by shoppers as a treasure trove of food surprises, Grocery Outlet sells surplus or discontinued national-brand groceries at up to 70 percent off retail prices.

Unlike discount grocer Aldi, which sells its own private label brands, Grocery Outlet shelves are teeming with familiar national such as Kraft, Amy’s Kitchen, Heinz, Godiva, Annie’s, Secret, Crest, Kellogg’s, Tide and Jif.

In addition to national canned goods and pantry brands, Grocery Outlet sells beer and wine, produce, meat, health and beauty care items, over-the-counter drugs, household products, toys and gifts. Each store has a “NOSH” section, which is stocked with natural, organic, specialty and healthy foods.

Items such as milk, meat and eggs do not have overstock. Grocery Outlet buys these items at regular prices, but sells them at the lowest price available in the marketplace.

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