MILAN, Oct. 27, 2022 /PRNewswire/ -- On September 14, in Turin, Estrima S.p.A., manufacturer of Birò, the smallest four-wheel electric vehicle, inaugurated its first Birò Point, a new sales format that will allow to know and buy Birò even within multi-product and non-competitive stores. Within Movegreen, one of the best-known stores dedicated to sustainable mobility, the first Birò Point enjoys an exclusive area and is managed by a dedicated business partner with a deep knowledge of the local market.
Thanks to the new format, it will be possible to significantly increase the visibility of Birò, showing its advantages in terms of safety, mobility and respect for the environment.
In the same period, Estrima was awarded the tender for the management of the sharing service in the municipality of Peccioli, in the province of Pisa, for a duration of 12 months. The agreement foresees that Estrima will provide a fleet of 32 Biròs, of which 20 will be granted in direct use to business owners in Peccioli and 12 will be used for car sharing services. In addition, the sharing offer will allow the use of the special Birò Share application that can manage the activity, monitor the location, functionality and availability of the vehicles.
The old town of Peccioli is the ideal place to take advantage of Birò, a vehicle with low environmental impact and adequate size. In fact, a car needs as much space as four Biròs, so the Birò Sharing service can really put a lot of space back where it is used.
Birò Share has already registered outstanding results in the experiences of Marseille and Procida, which demonstrate the importance of this market and the possibility of further expanding the service to other Italian and European locations. The Estrima Group can count on the experience that Sharbie and Upooling can provide in the field of technology, rental and sharing services.
During the first half of the year, the group registered a recovery in sales volumes, following up on a strategic investment policy and continuing with the implementation of the development plan presented in the IPO stage, starting the process of productive efficiency . Production value amounted to €20.0 million, with revenue from sales and services of €18.2 million, a growth of 34.6%, and an increase in orders of 72%, compared to the same period in 2021, from 189 to 325.
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