PRESS RELEASE: Impulse to improve consumption in cultural tourism in Chengdu

(Information sent by the signatory company).

PRESS RELEASE: Impulse to improve consumption in cultural tourism in Chengdu

(Information sent by the signatory company)

- Promoting the improvement of consumption in cultural tourism for the 9th Chengdu Week of Creativity and Design

CHENGDU, China, Dec. 23, 2022 /PRNewswire/ -- Paddleboarding, rock climbing, off-road driving, island marathon... these were the new activities recommended by Thai exhibitors at the 9th Creativity & Design Week of Chengdu with the keywords "sports tourism" and "outdoor sports". From a country that boasts delicacies, beautiful scenery and distinctive culture, they started the promotion in Chengdu, hoping to attract more Chinese tourists here to visit Thailand and experience a trip full of surprises and fashion elements.

Similar-themed items such as outdoor cultural tourism and sports travel have also been promoted in Chengdu as featured activities. During this year's Chengdu Creativity and Design Week, booths with various new products such as the SUV camper, Dunhuang-style tent and coffee vans present an immersive camping scene to the public; fashionable sports such as skiing, greenway cycling and water sports also attracted attention and popularity.

Street performances, which integrate pop music, traditional Chinese music and Western music, can be seen at an increasing number of Chengdu's tourist attractions. In addition, visitors can also enjoy a new tourism modality of "Reading", which mixes reading with multiple factors, such as scenic areas and hotels, and experience the deep integration between art research and study and exhibitions and shows. In this year's edition, Chengdu has unveiled its measures to promote excellent music performances, art and museum exhibitions, intangible cultural heritage experiences, reading spaces, and cultural and creative merchandise in scenic areas, parks, and hotels, sharing with other cities. his experience in the development of new products, scenarios and forms of business for cultural tourism consumption.

As people's lives return to the vibrancy of their pre-COVID normality, more and more are planning trips in the near future. Under the theme "Empowerment by Designs - Creativity in Cultural Tourism", the 9th Chengdu Creativity and Design Week was held to give prominence to creative designs, thereby supporting the revival of the tourism market and boosting consumer confidence in cultural tourism.

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