The international model, presenter and businesswoman, Nieves Álvarez, has become the image of the new campaign of thermal spas in the Province of Ourense.

MADRID, August 1, 2023 /PRNewswire/ -- Just two hours from the center of Madrid, thanks to a comfortable high-speed train, lies an unknown Galicia, which is far removed from the collective imagination on this earth, from the Camino de Santiago or the Rias Baixas.

Although it is still little known, the Province of Ourense treasures the privilege of being one of the points in Europe with the highest concentration of thermal water, including the curiosity of having some springs, curiously, the hottest in Europe.

Historic hot springs, swimming pools in the middle of nature, spas,... an authentic ocean of water that nature has been responsible for storing in natural deposits for centuries and which ends up gushing out loaded with properties and minerals with a flow of up to 4 million liters per day.

Different points around the Miño river, the Monterri fortress, the Prexigueiro or Outariz hot springs, the Aronia Spa Hotel, or the Roman ruins of Arquis Querquennis de Bande, were some of the locations chosen to carry out the photo session. as the production of a spot, starring the international model, Nieves Álvarez.

For the campaign directed by the creative agency Hello Think, he had the fashion photographer, Mario Sierra, and the stylist Fran Marto, who chose from Nieves Álvarez's wardrobe in each session. Marto, wanted each wardrobe to be integrated with the locations and connected to the province also to fashion and for this he chose designs by Roberto Verino, Adolfo Domínguez or Purificación Garcia, a fair tribute to one of the most important industries in our country, ambassador Galicia and Spain all over the world.

Recently, Nieves Álvarez declared, "In Ourense, well-being, fashion, culture, gastronomy,..., everything comes together. It is one of those places that thanks to my work I discover, and that when you leave, you think,... I have to! come back to the family!"

In the fall of this year, the launch of this singular and unique campaign is planned. On this occasion, creativity and talent are the tools used to surprise and that future travelers can discover that unknown Galicia.

Campaign included in the Ourense Termal Tourism Sustainability Plan, promoted by the Ourense Provincial Council, and which is intended to represent the thermal municipalities of the entire province thanks to a budget provided by the Secretary of State for Tourism, the Axencia de Turismo de Galicia and the tip Diputación de Ourense.

Photo - https://mma.prnewswire.com/media/2166924...

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