Malaga, March 23, 2023.- The Spanish men's fashion firm Boston has signed an agreement with Unicaja Baloncesto whereby the fashion brand will be in charge of officially dressing the Club's technical team this season.
In this way, the current uniform of the Unicaja technical team is made up of a perfect slim suit from the Boston spring season tailoring collection. A two-piece set, in solid navy blue, that combines with a dress shirt made of 100% cotton in white. “With this selection we sought to offer an elegant style that would guarantee the comfort of the coaching staff. The suits, made with recycled fibers, are especially comfortable, thanks to the “4 stretch” technology, which gives them elasticity in four directions”, details Gustavo Alted, Stylist from Boston.
This alliance is a sign of the fashion firm's support for Club Baloncesto Málaga, a city with which it feels a special bond for hosting the fashion brand's logistics headquarters. "In Boston we are sports lovers and, as adopted Malagans, we want to support and be present at the victories of Unicaja, an icon both for the city and nationally," says Carmen Ríos, CEO of Boston.
Since its beginnings in 1945, Boston has become a benchmark in men's fashion thanks to its experience, the quality of its garments and personal style, and has managed to consolidate its presence throughout the entire national territory through its more than 30 physical points of sale and its own website.
About BOSTON - www.bostonwear.com
Founded in 1945, Boston is a Spanish menswear firm belonging to the Mayoral group since 2021. This company -with a family tradition with 77 years of experience in the sector and a staff of almost 150 employees- has managed to consolidate its presence throughout throughout the national territory through a wide network of points of sale: 35 own physical stores, 5 corners in El Corte Inglés shopping centers, and its own website: bostonwear.com. Boston offers a wide range of fashion garments with excellent value for money, framed in an attractive experience that promises customer loyalty.
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