New research shows college students prioritize pay and quality of work life, while the desire for a "challenging job" plummets. Hitting a rough patch in hiring negotiations?
STOCKHOLM, Nov. 2, 2022 /PRNewswire/ -- World's Most Attractive Employers (WMAE) rankings for 2022 highlight a growing gap between student job expectations and what employers can offer amid the slowing economy . "Competitive salary" and "high future earnings" are now two of the top three priorities for business, engineering and IT college students, and among the fastest growing priorities.
"Over the past 18 months, employers have offered generous contracts and working conditions to attract young talent because demand has outstripped supply in many regions," said Mats Röjdmark, CEO of Universum. "Now that hiring is slowing down, we expect more realistic job openings in 2023."
Universum, a global leader in employer branding, surveyed more than 185,067 business, engineering and IT students from the nine largest economies between September 2021 and May 2022. The survey asks students which characteristics of employers are most important to them. consider a future job, and which employer brands they most admire. Other key takeaways:
Google falls to second place among business students. It was displaced by Apple, which rose two spots this year to reach the No. 1 spot. (Google still ranks first among engineering and IT students.)
Quality of life continues to be a growing priority. Out of a list of 40 attributes, "work-life balance" rose six spots to the #8 most important in 2022, and "flexible working arrangements" rose seven spots to #8. .° 10.
Evidence of "silent resignation"? When asked to rank their top priorities at a future employer, young people were much less likely to choose "challenging work" in 2022, the biggest one-year drop among 2022 priorities.
Richard Mosley, Global Account Director at Universum, notes that the 2022 study offers critical points for assessing employers' budgets for 2023: "Companies still want young talent in technology, business and engineering, but they are likely to budget tightening forces them to make tough decisions. Now more than ever, organizations must take a data-driven approach to employer branding, messaging and channel development strategy."
Download the full World's Most Attractive Employers report here: https://bit.ly/3VQJWlv
About Universum Universum is a specialized employer branding firm. Founded in Stockholm, it has a presence in more than 60 countries, with hubs in Paris, Berlin, London, New York, Singapore and Shanghai.
Media Contact: Jonas Barck, CMOJonas.firstname.lastname@example.org 46706933388
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