BEIJING , Aug. 7, 2023 /PRNewswire/ -- An international exhibition tour on Dehua porcelain, a type of Chinese white porcelain made in Dehua county, in Quanzhou city, east China's province, kicked off in Beijing on Friday. Fujian, which has become world famous as "Blanc de Chine" (Chinese White).

The campaign, jointly organized by the Dehua government and the China Economic Information Service (CEIS), aims to enhance international awareness of the Dehua porcelain brand, boost the high-quality development of Dehua's ceramic industry, and promote cultural exchanges. among the civilizations of the world.

At the launch ceremony, the Dehua government and CEIS signed a cooperation framework agreement. According to the agreement, both sides will hold a series of Dehua porcelain exhibitions in six Chinese cities and 26 countries and regions with frequent trade with Fujian in the next five years, so as to enhance business ties and technical and technical exchanges. cultural relationships between Dehua and its target markets.

The first overseas Dehua porcelain exhibition in 2023 will be held on August 28-30 in Frankfurt, Germany.

As the powerhouse of ceramics manufacturing in China, Dehua saw the output value of its ceramic industry in 2022 reach 50.2 billion yuan, said Fang Junqin, head of Dehua county, adding that there are more than 4,000 enterprises of ceramics in Dehua and the porcelain products made in Dehua have been exported to 190 countries and regions around the world.

Fang also noted that this year, Dehua begins to implement a new five-year action plan for the high-quality development of the porcelain industry, aiming to build a hundred billion-level ceramic industry cluster by 2027. .

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