- Xinhua Silk Road: Offline Cloud Fair Injects New Vitality into National MTC Pharmaceutical Materials & Materials Fair
BEIJING, Oct. 31, 2022 /PRNewswire/ -- The 53rd National Fair for Traditional Chinese Medicine (TCM) Pharmaceutical Materials and Products, a vital platform for promoting communication in the medical field in China, witnessed how online-offline integration largely boosted trading on the opening day on Friday.
With more than 9,000 medical product manufacturers and more than 30,000 pharmaceutical products exhibiting at the fair, the turnover of the fair exceeded 13 billion yuan on Oct. 28.
Thanks to the introduction of new media platforms and modern computing technologies, such as virtual reality/artificial reality and big data, this year's first cloud fair serves to enable professional buyers to make deals online.
In order to facilitate international buyers, the world's first MTC online shopping meeting was launched along with multiple online activities such as live broadcast in Douyin, Kuaishou and Xiaohongshu to boost trade.
Inviting scholars, experts and representatives of renowned drug producers to participate in a series of symposiums within the framework of the fair, technological research related to TCM, information dissemination and the study of norms to solve the difficulties have been promoted. and explore a new direction of development for the TCM industry.
Over the past few years, Zhangshu City has given priority to the development of the TCM industry and cultivated a medicine industry development model that integrates production, processing, sale and scientific research.
As the traditional center of TCM in China, Zhangshu City has 33,333.33 hectares of TCM materials planting areas and 406 medicine enterprises. The local medical industry cluster has entered the top 100 county-level competitive industry clusters in China.
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