Barcelona, ​​December 19, 2022.

According to GetApp, it is essential for companies to connect with their audiences in order to communicate their messages and increase revenue. Currently, the vast majority of consumers are in the digital world. In this way, in recent years advertising investment in social networks has increased globally, which suggests that more and more companies are continuously investing in this type of advertising.

According to a survey carried out by GetApp, 46% of Spanish buyers use social networks on a daily basis to find out and receive news about companies or brands. This is where companies have the opportunity to position themselves, win new customers and retain existing ones. So having a good marketing strategy will be essential. Below are a series of steps that should be followed to execute a correct marketing strategy in social networks. First, it is essential to know the audience that will receive the communications. To define a good target, a favorable demographic study is necessary and to know how they interact on social networks, as well as their behavior. For this, the most suitable and easiest thing to do is to create a buyer persona, a fictitious representation that helps to know what the ideal client would be. The second point is to define realistic and specific objectives that help guide the processes that are going to be carried out. carry out in the future. Once the objectives have been established, it is essential to have key performance indicators (KPIs) that help measure the actions that are going to be carried out. The next step is to choose the platform on which everything is going to be published. the content. This is a fundamental step, since it will be the point of contact with potential customers. In this case, not all social media strategies work the same for all platforms. It is a point at which each company must choose if they prefer to have more presence in one or the other. For example, if the company belongs to the global sector, Facebook could be the best option. Otherwise, if the main objective is to sell and promote products, Instagram would be the most appropriate. Right after, it's time to let your imagination run wild and start creating content, while planning and organizing it to know when it's ready. They must be uploaded on social networks. And finally, it is important to measure and monitor the results obtained after applying the strategy in each social network in order to improve those that are not working at all and to take advantage of those that are. Once these steps are completed, the company will be able to adequately address its consumers, generate a higher level of sales, get new customers and gain the attention and interest of users who are already on social networks. In this link there is a list of marketing tools for social networks that could be very useful for any SME that wants to develop a good marketing strategy. About GetApp GetApp is the recommendation engine that small businesses need to make the right software decision . GetApp enables SMBs to achieve their mission by providing the data-driven, tailored insights and recommendations they need to make informed software purchasing decisions. For more information, visit www.getapp.es.

Contact Contact name: Carla Nacimiento Tresserras Contact description: Marketing Intern (Spain) Contact telephone number: 34930392280