Climate Action Advertising Program Welcomes Amazon Ads, Indeed and L'Oréal to International Expansion
CANNES, France, June 19, 2023 /PRNewswire/ -- Ad Net Zero contributors, both globally and nationally, need to set a public net zero target based on science. This can be done through the Science Based Targets initiative, a commitment to UN Race to Zero (including SME Climate Hub), The Climate Pledge, or similar alternatives. From now on, supporters will also be required to measure and report their progress annually. Goals will need to be set within 12 months if they haven't already been set, and Ad Net Zero will provide guidance to help supporters set, measure and report on them. An analysis of the industry's trajectory towards zeroing has been published on adnetzero.com, based on the targets published by Ad Net Zero's Global Group, indicating how many of the largest organizations in the industry have committed with decarbonization and when.
Ad Net Zero has added three new trade organizations as global partners - Amazon Ads, Indeed and L'Oréal - while Ad Net Zero US has doubled since its launch in February to include Kroger, Mediaocean, Index Exchange and various agencies. Ad Net Zero is set to launch in New Zealand next August, and other territories are in talks to form national chapters, meaning the initiative now operates in territories that collectively account for 45% of the global ad market by spend (WARC 2022 ).
Sebastian Munden, President of Ad Net Zero, said: "Targets based on science and in line with the latest climate insights are now mandatory for Ad Net Zero supporters. Companies across the ad chain must use their leverage to accelerate the elimination of emissions and the promotion of the net zero economy. The urgency of this issue cannot be underestimated. Joining our action plan can help companies achieve it."
Ad Net Zero has a special space at Cannes Lions, in the Act Responsible Hall, to share efforts to decarbonise advertising and successfully promote sustainable products, services and behaviours. Content has been drawn from over 60 contributors, along with recent Ad Net Zero and Global Summit keynote sessions. Includes details on the IAB Tech Lab's new Sustainability Playbook with actions to decarbonize the ad tech programmatic supply chain.
WFA, GARM and Ad Net Zero will publish on Thursday 22 June a Quick Action Guide for media leaders to consider how to reduce the environmental impact of media campaigns and operations. WFA, GARM and Ad Net Zero have joined forces on an acceleration agenda to identify a standard framework for measuring carbon emissions from media campaigns, with the aim of bringing it to broader industry consultation before end of 2023.
About
Ad Net Zero is a climate action program to help the advertising industry address the climate emergency by decarbonising advertising operations and supporting the entire industry to accurately promote sustainable products and services. Originally founded by the Advertising Association with the IPA and the ISBA, Ad Net Zero launched its 5-Point Action Plan in the UK in November 2020 and has since gained over 100 UK contributors. The goal of the action plan is to achieve net zero emissions in the development, production and placement of media advertisements, as well as to use the positive influence of advertising to help shift consumers towards more sustainable behaviour. Its first non-UK territory went live in Ireland in June 2022, followed by a global launch at Cannes LIONS 2022, and the US launch in February 2023. Ad Net Zero is widely supported by across the industry and is proud to be supported by the world's six largest agency groups, media owners, technology companies, advertisers and independent creative and production agencies.
www.adnetzero.com .
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