RELEASE: Adidas and Geek inaugurate a new state-of-the-art automated distribution center

SUZHOU, China, Sept.

RELEASE: Adidas and Geek inaugurate a new state-of-the-art automated distribution center

SUZHOU, China, Sept. 21, 2023 /PRNewswire/ -- Geek, the global leader in mobile logistics robots, and Adidas, the world's leading sportswear brand, join forces to proudly announce the grand opening of their distribution center state-of-the-art automated technology in Suzhou, China, marking a notable achievement in their strategic partnership.

This fully automated warehouse and distribution center, covering an area of ​​139,000 square meters, sets a new standard in the industry with its high degree of speed and flexibility in warehousing logistics. It can process more than one million pieces a day, with the capacity to house ten million items of clothing and footwear in its facilities.

Geek's logistics robot solution addressed several challenges facing Adidas' logistics and warehousing operations. This included customizations for item location detection, which significantly improved operational security and perfectly aligned with human-machine collaboration needs. The solution also optimized the efficiency of robot handling through intelligent programming logic, raising overall efficiency and improving the work experience of logistics center employees, thereby increasing worker retention.

Harm Ohlmeyer, Global Chief Financial Officer of Adidas said: "With the establishment of this center, Adidas aims to increase supply chain responsiveness, drive operational efficiency and improve the consumer experience. We anticipate these logistics advancements will provide valuable insights. for Adidas' global expansion."

Yong Zheng, founder and CEO of Geek, said: "As a pioneer in smart logistics, Geek is pleased to support Adidas in advancing warehouse logistics flexibility and ultimately improving the consumer experience. Adidas and Geek "They have a strong and long-standing foundation of collaboration and this inauguration marks a significant milestone in the partnership between the two and stands as a crucial innovation within the industry."

About AdidasAdidas is a leading global sportswear brand, dedicated to providing high-quality sports footwear, apparel and accessories. With a rich heritage dating back to 1949, the brand is known for its innovative designs, cutting-edge technology and its commitment to helping athletes achieve their best performance. Headquartered in Herzogenaurach, Germany, Adidas operates on a global scale with a workforce of more than 59,000 employees worldwide and 2022 revenues exceeding €22.5 billion. Adidas focuses on professional sports performance, comfortable sportswear and fashionable sports classics. The brand offers a diverse range of products to meet the needs of consumers in both sports and daily use.

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About Geek Geek is a global leader in robotics solutions for logistics. We develop autonomous mobile robots (AMR) solutions to achieve flexible, reliable and highly efficient automation for warehouses and supply chain management. Geek is trusted by over 700 global industry leaders and has been recognized as the world leader in autonomous mobile robots. Founded in 2015, Geek has more than 1,500 employees and offices in the United States, Germany, United Kingdom, Japan, South Korea, Mainland China, Hong Kong SAR and Singapore.

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