RELEASE: AirAsia and Plusgrade Announce Partnership to Bid for Upgrades and More Space for Travelers

(Information sent by the signatory company).

RELEASE: AirAsia and Plusgrade Announce Partnership to Bid for Upgrades and More Space for Travelers

(Information sent by the signatory company)

MONTREAL, Feb. 28, 2023 /PRNewswire/ -- Plusgrade, a leading provider of ancillary revenue solutions to the global travel industry, is proud to announce its partnership with AirAsia, Asia's leading low-cost carrier. This extensive partnership will soon allow AirAsia customers to bid for upgrades and reserve the seat(s) next to each other for more space and comfort. The agreement was unveiled today in Singapore at the Aviation Festival Asia, Asia's largest aviation technology event.

With the relaxation of the remaining travel restrictions in the Asia-Pacific region in early 2023, the recovery of the travel industry is well advanced. Ancillary services that delight customers and generate revenue will be an essential tool for airlines, hotels and rail companies as travel returns to or even exceeds pre-pandemic levels. Today's travelers seek streamlined travel experiences, focused on convenience and innovative services that enhance their journeys.

For consumers, ancillary services such as upgrades or the ability to reserve open seats next to you on the flight can make the trip more enjoyable, giving them space to stretch out and relax, or allowing them to experience premium products and services. that would otherwise be out of reach.

"We are delighted to join forces with AirAsia to help them generate significant complementary revenue through amazing traveler experiences," said Ken Harris, CEO of Plusgrade. "We look forward to supporting AirAsia as they continue to innovate and develop new products and services for their customers, and expand our footprint in the thriving APAC region."

Karen Chan, AirAsia Group Commercial Director, added: "This collaboration will allow us to offer more passengers the ability to access our premium products and services, such as our award-winning premium flatbeds or heated seats with extra legroom. We are confident that our customers will love this innovative and seamless way to enhance their travel experience."

About AirAsia

AirAsia is the world's best low-cost airline, flying to more than 130 destinations within and outside the region. Founded in 2001, the airline has carried close to one billion passengers. With worldwide travel resuming, AirAsia has gradually restored flights on many of its popular routes, while also launching new ones. AirAsia's vision and mission have always been to serve the underprivileged. Throughout its two decades of service, the airline has connected people and places, and has been largely credited with democratizing affordable air travel in the region with its already famous slogan 'Now everyone can fly' '.

About Plusgrade

Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions. More than 200 airlines, hotels, cruises, passenger rail and financial services companies trust Plusgrade to create significant new revenue streams through incredible customer experiences. As the powerhouse for non-core revenue, Plusgrade has generated billions of dollars in new revenue opportunities through its platform for its partners, while creating enhanced travel experiences for millions of its passengers and guests. Plusgrade was founded in 2009, is headquartered in Montreal with offices around the world.

Carrie Mumford, Director, Brand and Communications, Plusgrade,

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