- Featured among 200 breakthrough innovations, FeaturePrint recognized in AI category
BELLEVUE, Wash., Oct. 25, 2023 /PRNewswire/ -- Alitheon, a global leader in optical AI for serialization, enabling traceability and preventing counterfeits and gray markets, today announced that its patented FeaturePrint® technology has been selected by TIME for its annual list of Best Inventions.
FeaturePrint, which serializes items, parts and products with a simple photo taken with a standard camera, was created to solve the multi-billion dollar global problem of product counterfeiting, untraceable items and misidentification of physical products, a growing problem that It affects sectors such as the automotive, pharmaceutical, luxury goods and aviation sectors. With just a photo, FeaturePrint turns the tiny surface details of any physical item into a unique mathematical digital identity that can be used to irrefutably identify the item with 99.9% accuracy and no false positives.
"Fraudulent and unidentified products infiltrate almost every sector, harming businesses, economies and livelihoods, as well as putting public health and safety at risk," said Roei Ganzarski, CEO of Alitheon. "TIME's recognition of FeaturePrint as a cutting-edge invention puts this growing problem in the spotlight, where it belongs."
An example is the recent fiasco of fraudulent aircraft engine parts that affected airlines around the world. "This would have been avoided if the parts had been FeaturePrinted," Ganzarski noted. "Instead, it is now a security issue." Counterfeit parts have been found in engines on major airlines such as Delta, United and Southwest, posing a risk to passenger safety.
FeaturePrint is a B2B solution used in the automotive, aerospace and defense, medical, precious metals, luxury goods and collectibles sectors.
To learn more about FeaturePrint, visit www.alitheon.com.
Check out the full list here: time.com/best-inventions-2023
About Alitheon Alitheon® is a leader in advanced optical AI and creator of FeaturePrint®, a patented system that connects the physical and digital worlds through a secure, immutable link. FeaturePrint digitizes for items and products what fingerprints are for people: a unique identifier that requires no marking, modification, or addition to the item. Using just one camera, FeaturePrint enables authentication, identification and traceability of individual items among millions of similar objects, preventing counterfeiting, eliminating misidentification of parts and minimizing the use of the wrong products. FeaturePrint is currently used for numerous track, trace and authentication purposes in the automotive, pharmaceutical, aerospace and defense, medical equipment, precious metals, and luxury and collectible goods sectors.
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