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The work with SOS Mata Atlântica and Bracell will support the Bosques del Futuro program.
SÃO PAULO, Dec. 15, 2022 /PRNewswire/ -- Eastman has signed a partnership agreement with environmental non-governmental organization SOS Mata Atlântica and soluble pulp producer Bracell to donate 15,000 seedlings in support of a program to help restore the Brazilian Atlantic forest.
This environmental initiative will support Forests of the Future (Florestas do Futuro in Brazilian Portuguese), a program created to catalyze forest restoration in areas of permanent protection, such as riparian forests and legal reserves in the Atlantic Forest biome. The Eastman, SOS Mata Atlântica and Bracell project focuses on forest restoration in the Brazilian region of Jequitibá, within an environmental protection area on the north coast of Bahia.
An investment from the Eastman Foundation supports restoration in the selected area, which is part of Bracell's Forest Partnership Program. The area, in the municipality of Entre Ríos, is home to two springs. The initiative will contribute to improving the water regulation ecosystem service, adding benefits to the entire region.
Restoration project details
The restoration will follow a methodology of high density and diversity; there are 2,500 native trees per hectare with 60 to 100 different species. Planting reports will be produced after the conclusion of each phase of the project, together with the distribution of periodic reports with images of the plantation during the maintenance of the area and annual reports during the monitoring period.
The Atlantic forest is a tropical forest biome with more than 90% of its extension in Brazil. It occupies 15% of the Brazilian territory, covering the east coast, the northeast, the southeast and the south of the country. It is among the world's priority ecosystems for restoration, taking into account biodiversity, climate and cost. The jungle is part of a group of ecosystems that -if they recover optimally- could save 71% of species from extinction and absorb almost half of the carbon accumulated in the atmosphere since the Industrial Revolution, according to research carried out by the Brazilian government.
SOS Mata Atlântica was established in 1986 with the intention of promoting public policies that support the conservation of the Atlantic Forest. Bracell is a world leader in soluble pulp and supplier of pulp used in the production of Eastman Naia™ Renew cellulosic fiber.
Sustainability drives Eastman goals
Good stewardship of the world's forests is a central element of Eastman's sustainability strategy. Eastman's partnership in the Atlantic Forest initiative came just weeks after the release of the Canopy Hot Button Report 2022, which ranks Eastman among the top five fiber producers to earn a dark green t-shirt, signaling Eastman's commitment to with sustainable forest management and fiber innovation.
With Naia™, Eastman wants to make sustainable textiles available to everyone. Naia™ Renew is made from 40% certified* recycled material and 60% sustainably sourced wood pulp from certified forests. The manufacturing process is optimized with a low ecological footprint of water and carbon.
"We are delighted to partner on an initiative to help restore such a precious natural resource in the Atlantic Forest," said Ruth Farrell, Eastman's general manager of textiles. "We see big brands committed to the use of sustainable raw materials that help mitigate environmental impact, and seek solutions to reduce their carbon footprint and leave a better world for future generations. And Naia™ will be part of this story."
Eastman has set significant Naia™ sustainability goals to achieve by 2025. To learn more about the impact Eastman is making through its Naia™ sustainability goals, visit naia.eastman.com/sustainability-goals.
* Assigned using a mass balance approach.
About Eastman
Founded in 1920, Eastman is a global specialty materials company that manufactures a wide range of products found in items people use every day. With the purpose of improving the quality of life in material ways, Eastman works with its customers to offer innovative products and solutions, while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model leverages world-class technology platforms, deep customer engagement, and differentiated application development to grow its leadership positions in attractive end markets such as transportation, construction, and retail. consumables. As a global and diverse company, Eastman employs approximately 14,000 people worldwide and serves customers in more than 100 countries. The company obtained approximate revenues of 10.5 billion dollars in 2021 and is headquartered in Kingsport, Tennessee (USA). For more information, visit www.eastman.com.
Contact for mediosElyse Batista – Eastman Marketing Communications, U.S.ElyseM.Batista@eastman.com
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