Former SAS CMO Joins Executive Team of AI Process Automation Leader
MADRID, Oct. 17, 2023 /PRNewswire/ -- Appian (Nasdaq: APPN) has announced the appointment of Randy Guard to the position of Chief Marketing Officer (CMO). Guard brings more than 35 years of experience in marketing, product strategy and technology leadership to Appian's executive team. He will oversee the company's global marketing efforts, focusing on delivering Appian's comprehensive end-to-end process automation vision and the power of the Appian platform to organizations around the world.
Guard's background includes 20 years at SAS, leading data and analytics, building and leading product and marketing teams, and ultimately serving as Chief Marketing Officer for five years. There, he led the marketing of SAS' AI platform, solutions and offerings, including Machine Learning and Deep Learning integrated into the SAS portfolio. Most recently, he was CMO and Chief Product Officer at digital payments startup Spreedly.
"Randy's experience and exceptional leadership qualities make him the ideal person to guide our global marketing efforts. His combination of business, technical and marketing experience will be an impactful addition to our team and company culture," said Matt Calkins, Founder and CEO of Appian.
During his tenure at SAS, Guard demonstrated a deep understanding of the technology landscape, as well as a talent for creating compelling narratives that resonated with clients. His ability to articulate and execute his marketing vision was critical to SAS's success. At Spreedly, Guard engineered the software as a Service (SaaS) company's rebranding as an enterprise provider and contributed greatly to the company's rapid growth through innovative marketing and product strategies.
"I am delighted to join Appian as the company is revolutionizing process automation with artificial intelligence," said Guard. "Appian's commitment to delivering exceptional value to enterprise customers is well known in the industry and aligns well with my passion for technology and marketing. I look forward to working with this talented team to drive growth by helping organizations Unleash the full potential of your data and business processes while leveraging AI in a safe and responsible way."
The Appian platform is the fastest way to design, automate and optimize complex business processes. Appian is built with low-code design expertise and enterprise-grade security, reliability, and scalability for mission-critical applications. Appian's unified data fabric, automation, and process mining capabilities make it easy to rapidly design new digital software solutions that automate tasks to drive efficiency and optimize business outcomes.
To learn more about delivering enterprise applications in record time, check out the Appian 8-Week Guarantee.
Appian is a software company that automates business processes. Appian AI Process Platform includes everything you need to design, automate and optimize the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations, resulting in better growth and superior customer experiences. For more information, visit appian.es. [Nasdaq: APPN]
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