RELEASE: Apply Digital Acquires E2X.COM to Augment Digital Solutions and Commerce Services

- A Match Focused on MACH: Apply Digital Acquires E2X.

RELEASE: Apply Digital Acquires E2X.COM to Augment Digital Solutions and Commerce Services

- A Match Focused on MACH: Apply Digital Acquires E2X.COM to Augment Digital Solutions and Commerce Services for Modern Businesses

VANCOUVER, BC and LONDON, Oct. 31, 2022 /PRNewswire/ -- Today Apply Digital, a global innovation, products and experiences company, announced the acquisition of E2X.COM Ltd., a business development and strategy agency based in in London.

"As we have continued to increase the value we offer to clients, we felt it was essential to add a strong commerce capability. We wanted a modern and culturally aligned partner, and E2X.COM was the perfect match," said Gautam Lohia, Co-Founder and CEO from ApplyDigital. "From day one, we realized our collective potential, with our focus on composable products and digital expertise and E2X.COM's deep experience in commerce. Together, we are excited to build compelling digital solutions for our customers. "

This strategic partnership will form one of the largest digital solutions companies focused on commerce and digital experiences.

"We know that having a great digital experience naturally pairs with commerce, especially when built on composable technology. We also know the value of creating a positive environment for our partners and people to reach their full potential. It's great to find that shared value." with the Apply Digital team," says E2X.COM CEO Neil Trickett. "This strategic partnership will give our teams more opportunities to create great digital experiences for modern customers. We look forward to working together on digital solutions for companies that recognize the composability of MACH and want to increase their agility, resiliency and ability to deliver business value." "

Following the integration, Apply Digital will have more than 550 employees based in nine global offices in Canada, the United States, Mexico, Chile, the Netherlands and now the United Kingdom.

About Apply Digital

Apply Digital is a products, platforms and commerce company that creates innovative digital solutions to help its clients gain a competitive advantage. The company takes a human-centered design approach and leverages modern MACH-based composable technologies for a client list that includes Moderna, Tigo, Coca-Cola Embonor, Atlassian and Kraft Heinz.

Apply Digital has proven successful in many industries, including entertainment, healthcare, retail and consumer goods, and has received international recognition for its work. The company acquired Reign, a digital transformation company, in July 2022 and received a growth investment from Interlock Equity in December 2021. Apply Digital is one of the fastest growing modern technology services companies in the world. For more information, visit


E2X.COM is an award-winning digital trading agency with a deep focus on MACH. The company was one of the founding members of the MACH Alliance and was recognized as "UK Partner of the Year" by commercetools in 2021 and 2022, and "EMEA Delivery Partner of the Year 2021" by BigCommerce.

E2X.COM provides composable commerce, content and operations services to enterprises and other high-growth companies. The company has built its practices to reflect the diverse needs of its clients, while always maintaining a culture of delivery excellence. For more information, visit

Vaibhav Lohia,

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