RELEASE: Austin Butler Named New Global Ambassador for YSL Beauty


RELEASE: Austin Butler Named New Global Ambassador for YSL Beauty

PARIS, Aug. 8, 2023 /PRNewswire/ -- YSL Beauty is proud to announce Austin Butler as a global ambassador for its new fragrance MYSLF, a contemporary take on masculinity.

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"It was an honor to be invited to join the YSL Beauty family," said Austin Butler. "Over the past few years, I've talked to people who knew M. Saint Laurent. He broke labels. He was a rebel, and I love that about him. I feel privileged to be part of the heritage he established."

One of the most acclaimed actors of his generation, the American rising star has already collaborated with some of the most prestigious directors: Quentin Tarantino, Baz Luhrmann, Jim Jarmusch and now Jeff Nichols and Denis Villeneuve for the upcoming Bikeriders and Dune: Part Two, respectively. His outstanding performance in the Academy Award-nominated film Elvis has demonstrated his unique ability to play a complex and captivating character, both as a man and as a legend. His three years of hard work were recognized with an Academy Award nomination, as well as a Golden Globe and BAFTA Award for Best Actor.

Austin fully embraces all the different facets that he is. Sensitive and authentic. Confident but approachable. Effortless, but complex. No one could embody the new MYSLF fragrance more genuinely. No one could be a more compelling voice for YSL Beauty's statement of modern masculinity.

"In searching for a figure who embodies YSL Beauty's vision of the new masculinity, there could be no better fit for us than Austin Butler. As both an artist and a human being, he embodies the values ​​expressed by our brand through MYSLF, a representation modern take on what it means to be a man. Embracing his many facets. Acknowledging his individuality, generously, unapologetically. That's why we're proud to welcome Austin Butler as YSL Beauty's newest Fragrance Ambassador."

– Stephan Bezy, director general international, YSL Beauty

Film campaign directed by Julia Ducournau, winner of the Palme d'Or for Titane, one of the most promising directors of her generation, known for her strong, unfiltered images.

Print campaign photographed by New York-based photographer Gray Sorrenti.

The print campaign will be revealed on August 8 and the film on August 22 at @yslbeauty

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