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New all-electric Volvo EX90 will be available with Bose Premium Sound
FRAMINGHAM, Mass., Dec. 20, 2022/PRNewswire/ -- Today, Bose announces its first sound system for Volvo Cars, bringing the power of Bose sound to the newly introduced all-electric Volvo EX90. Available in early 2024, the Volvo EX90 represents the launch of a new collaboration between Bose and Volvo Cars that will roll out to additional models in the coming years.
By offering Bose as one of its advanced audio options, Volvo Cars is able to provide its customers with the legendary sound performance that has defined Bose automotive systems for more than 40 years. And as an industry pioneer in premium factory-installed sound systems, Bose now adds one of the world's most respected automotive brands to its extensive portfolio of OEM partners.
"Teaming up with Volvo Cars is a significant milestone for us," said Peter Kosak, Bose's senior vice president and head of automotive. "We share many common characteristics, from our long-standing commitment to delivering incredible consumer experiences to our intense focus on making every detail perfect. Bose is incredibly excited to bring our shared passions to the next generation of Volvo customers."
“The new Volvo EX90 represents a new era for Volvo Cars in which we set a decisive course towards a premium, all-electric future,” said Volvo Cars COO and Deputy CEO Javier Varela. "Bose is a key part of this evolution, and we're thrilled to be working with their audio experts to deliver an even more enjoyable experience for our customers."
Bose Sound System for the Volvo EX90
The new Volvo EX90 is a versatile and stylish all-electric family car that combines cutting-edge technologies and connectivity with unrivaled safety, comfort and modern aesthetics. The available 14-speaker Bose sound system is designed to enhance the premium in-cabin experience for Volvo EX90 drivers and passengers.
Bose and Volvo Cars engineers worked closely together to customize the sound system for the unique interior of the Volvo EX90. In addition, the system was developed through a new proprietary tuning approach enabled by Bose software, called Perceptual Sound Rendering (PSR), which gives system engineers more freedom and flexibility to fine-tune audio performance for each seat in the cabin.
Rather than requiring a speaker-by-speaker tuning process, PSR allows engineers to holistically orchestrate the overall system to achieve the desired performance goal. With PSR, music reproduction is even more accurate, more vibrant, more real, and the way the artist intended.
The Bose system also features the latest generation of advanced digital signal processing, Centerpoint 360, which creates a more immersive surround sound experience than previously possible.
Additional capabilities in the Bose sound system for the Volvo EX90 include:
Bose sound systems are designed for consumers who love music and appreciate meticulous craftsmanship and design. It's an ideal match and suitable for Volvo Cars customers as well, both long-time loyalists and those new to the brand.
More information about the Volvo EX90 and the available Bose sound system will be shared in the coming months, closer to the start of the vehicle's production.
About Bose Automotive SystemsIn the early 1980s, Bose engineers created the world's first factory-installed premium automotive sound systems. Unlike conventional or aftermarket automotive systems, Bose systems were designed and tuned for a specific vehicle and changed the industry. Since then, Bose has developed proprietary loudspeaker designs, advanced signal processing and amplification technologies, unique analysis and design tools, and technology to control the sound environment inside vehicles, all based on a heritage of research and engineering. Today, Bose automotive systems are recognized globally as the industry benchmark for performance and customer satisfaction, validated by independent research that ranks Bose as the best choice among automotive consumers in multiple regions of the world.
About Bose Corporation Bose is known worldwide for its premium audio solutions for the home, on the go, and in the car. Since its founding in 1964 by Dr. Amar Bose, the company has been dedicated to delivering amazing sound experiences through innovation. And its passionate employees - engineers, researchers, music lovers and dreamers - have remained committed to the belief that sound is the most powerful force on earth; its ability to transform, transport and make us feel alive. For nearly 60 years, this belief has led us to create iconic products, changing the way people listen to music.
About Volvo Car Group Volvo Cars was founded in 1927. Today, it is one of the world's best-known and most respected automobile brands, with sales to customers in more than 100 countries. Volvo Cars is listed on the Nasdaq stock exchange in Stockholm, where it trades under the symbol "VOLCAR B".
Volvo Cars aims to give customers the freedom to move in a personal, sustainable and safe way. This is reflected in its ambition to become a fully electric car manufacturer by 2030 and in its commitment to continuously reduce its carbon footprint, with the ambition to be a climate neutral company by 2040.
As of December 2021, Volvo Cars employed approximately 41,000 full-time employees. Volvo Cars' head office, product development, marketing and administration functions are located primarily in Gothenburg, Sweden. Volvo Cars production plants are located in Gothenburg, Ghent (Belgium), South Carolina (USA), Chengdu, Daqing and Taizhou (China). The company also has R&D centers in Gothenburg, Camarillo, USA, and Shanghai, China.
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