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Madrid, February 22, 2023.- The Spanish men's fashion firm Boston has just launched its new spring-summer collection for this 2023, a fresh, relaxed and functional collection where light fabrics and natural fibers predominate, to create neutral looks enhanced with touches of color.
Under the name of Breathe, the brand's new collection arrives to provide a breath of fresh air. Inspired by a relaxed attitude and a free spirit, it aims to evoke all the moments of relaxation and happiness that the new season brings with the good weather and thus feel a connection with the environment.
“Boston's new SS23 collection is inspired by everything we love about the summer season: escaping, enjoying moments in the sun or savoring freedom are some of the experiences that define the brand's catalog for the coming months. A safe bet that brings together the main trends that we will see this season in Street Style and that also combines quality, design and comfort to be a real success”, explains Marta Orío, Creative Director of Boston.
The main trends that Boston presents for the spring-summer season are five, which include the absolute bets and the keys that will set the tone for the coming season: garments with figurative summer-themed embroidery, t-shirts with messages, pants relaxed lines and darts, sleeved garments with functional pockets and eco tailoring.
Among the novelties that can be found, the firm introduces in this collection more variety in terms of pants lines, incorporating tapered or cropped fit, continues betting and increases the use of sustainable fibers, increases the collection of accessories, as well as that of beach footwear, incorporating models such as flip-flops or swimsuits with quick-drying fabrics.
As for the predominant colors, the neutrals, raw sands and stones stand out in the most spring part; and light yellow, bay green, blue or red worn by the dyeing technique, to enhance neutral looks with touches of colour.
For this season, the firm is committed to natural fabrics with different cotton structures, and highlights the presence of sustainable fibers both in the most casual part and in the tailoring: "we have sought to create a catalog that tends towards comfort, and this is reflected in the fine fabrics that are pleasant to the touch, as well as in the increasingly spacious and relaxed patterns. There is a clear commitment to the use of sustainable fibers and techniques such as BCI cotton, recycled polyester that is even present in tailoring, or Ozone washing in our entire denim collection”, points out the Creative Director from Boston.
In addition, for this SS23 season, the firm has a clear commitment to increasing accessories, incorporating well-studied day-to-day backpacks, with functional pockets and laptop protection, sunglasses with polarized lenses, a wide range of caps , or the circular tote bag, made with the remains of their own recycled fabrics and available in various colours.
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Founded in 1945, Boston is a Spanish menswear firm belonging to the Mayoral group since 2021. This company -with a family tradition with 77 years of experience in the sector and a staff of almost 150 employees- has managed to consolidate its presence throughout throughout the national territory through a wide network of points of sale: 35 own physical stores, 5 corners in El Corte Inglés shopping centers, and its own website: bostonwear.com. Boston offers a wide range of fashion garments with excellent value for money, framed in an attractive experience that promises customer loyalty.
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