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RIYADH, Saudi Arabia, Dec. 27, 2022 /PRNewswire/ -- Riyadh Season, a critical step towards achieving Saudi Vision 2030, seeks to attract more tourists and boost tourism growth in Saudi Arabia through various cultural and entertainment experiences and various cultural contents.
Boulevard World was officially launched on November 21 as part of Riyadh Season 2022, taking visitors on a journey around the world introducing various cultures from the US, France, Greece, India, China, Spain, Japan, Morocco, Mexico and Italy.
Boulevard World collaborated with Unilumin Group, a Chinese high-tech company, to attract tourists from around the world and create novel entertainment experiences that have never been experienced before. With a large number of Metasight LED displays supporting control technologies and software integration, Boulevard World showcased artistic design and creative content to the audience and created an immersive experience space filled with science and modern technologies. Boulevard World has thus become another world-class entertainment landmark.
The huge spherical display created by Unilumin will catch the eyes of tourists immediately when they enter Boulevard World. As an innovative product of Unilumin, the spherical lampshade has broken Guinness World Records and become a new urban landmark in Saudi Arabia. It also represents the strong connections across the global village championed by Boulevard World. In addition, the largest LED ceiling display in the Middle East and the first in Saudi Arabia, along with dozens of outdoor ultra-high-definition (UHD) large screens, allows Boulevard World to introduce various cultures and history to visitors.
Riyadh Season started cooperation with Unilumin in 2021. Using Unilumin's LED displays and Metasight solutions, Riyadh Season has served more than 15 million tourists worldwide and boosted tourism development in the region. Unilumin's professionalism throughout the project has left a deep impression on customers in the Middle East.
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