RELEASE: Clé de Peau Beauté Announces the Fifth Recipient of the 'Power of Radiance Awards' (

(Information sent by the signatory company).

RELEASE: Clé de Peau Beauté Announces the Fifth Recipient of the 'Power of Radiance Awards' (

(Information sent by the signatory company)

Recognition of those who have empowered and improved the lives of girls and women through STEM education.

TOKYO, March 8, 2023 /PRNewswire/ -- Clé de Peau Beauté, the luxury skincare and makeup brand, is proud to announce its fifth year of the "Power of Radiance Awards" and to name Dao Thi Hong Quyen from Hanoi, Vietnam as this year's laureate. Clé de Peau Beauté's long-term philanthropic commitment includes annual "Power of Radiance Awards" and a multi-year partnership with UNICEF, which aims to support STEM (Science, Technology, Engineering and Mathematics) education, employment and empowerment programs. for girls around the world in order to achieve a better world.

Scientific and technological solutions are essential to address some of the world's biggest problems, such as climate change and poverty. Therefore, the limitless potential of half the world's population, which includes girls and women, cannot be overlooked. Girls, particularly those from deprived areas, are further deprived of STEM education. As the demand for ICT (information and communication technology) skills increases, gender differences are accentuated due to the low participation of women in these sectors.

Quyen is a passionate biology teacher working to close the gaps in STEM education and combat gender bias in her community. In Vietnam, educational disparity is especially prevalent among children in the poorest provinces[1], which have a greater number of ethnic minorities, the disabled, and girls. This is especially true in STEM education, which is primarily geared towards boys[2] which results in academically isolated girls being blocked from entering the world of work.[3] The number of girls who sat for the 10th grade entrance exam in 2019 reached around 10.5% in the remote and mountainous province of Lao Cai in northwest Vietnam, a province with high concentrations of ethnic minorities.[4 ] The onset of the pandemic has further aggravated the already severe learning crisis in Vietnam.[5]

Quyen is determined to change this situation by promoting STEM education for girls and marginalized groups in Vietnam, opening up the opportunity for them to join and contribute to these crucial fields. As Science Director at Genesis, Quyen has made significant contributions to STEM education over the past 8 years. As the founder of the "STEM for Rural Area" project in 2018, Quyen has supported more than 10 schools, benefiting more than 1,200 girls. As an ambassador for the British Council's Girl in STEM project, her project at Le Hong Phong High School increased the participation of female students in STEM activities by up to 70%. During Covid-19, she organized 28 online webinars for teachers on STEM education, with new content on STEM and soft skills development, including counseling skills, for more than 84,000 teachers in Vietnam.

"For the past four years, Clé de Peau Beauté has had the great privilege of helping outstanding individuals drive positive change through education and training. Quyen has an unwavering interest in the education of vulnerable students. His drive and his significant achievements in his community perfectly encapsulate the spirit of our aspirations to transform the world through positive and proactive change," said Mizuki Hashimoto, Brand Director, Clé de Peau Beauté. "We believe the future is bright and through the 'Power of Radiance Awards' we hope to continue creating a more radiant world and inspire others to take action."

"I wish to address gender bias in Vietnam by changing society's mindset towards girls with a more equal focus, and give girls the confidence to choose and learn STEM, so they can make the most of their potential and not accept limits placed on them. Receiving the award will allow me to significantly contribute to the cause and further gender-transformative STEM initiatives in Vietnam," Quyen said.

As a winner of the 2023 Power of Radiance Awards, Quyen will receive a grant that will support STEM education for vulnerable adolescent girls in three components: STEM for ethnic minority adolescents, STEM for students with disabilities, and communication activities. about STEM.

Quyen joins an impressive list of "Power of Radiance" award recipients who continue to inspire through their work advocating for girls around the world. Past laureates include Muzoon Almellehan, Syrian education advocate and UNICEF Goodwill Ambassador, Binita Shrestha and Pratiksha Pandey, co-founders of WiSTEM Nepal, Alyona Tkachenko, Kazakhstan STEM education advocate, and Amanda Simandjuntak , CEO and Co-Founder of MARKODING Indonesia. The power to unleash an inner radiance that can bring about real, positive change lies within every individual, and through the 'Power of Radiance Awards', Clé de Peau Beauté supports girls and women around the world to transform their world for themselves, their families and their communities.

Clé de Peau Beauté's journey as an advocate for education began with the dream of a better world. For this reason, the brand has selected one of its most emblematic products, the serum, and has committed to allocate a portion of its sales to this mission. The "Power of Radiance Awards" are funded by a percentage of worldwide sales of The Serum.

UNICEF does not endorse any company, brand, product or service.

Acerca de Dao Thi Hong Quyen

Quyen is the Director of Science at Genesis School, Vietnam's pioneer of green education, where she oversees the design of science programmes. Born and raised in a poor village, Quyen was inspired by her late father, who passionately promoted education in her village for over 10 years. She seeks to spread education and support girls by closing the gender gap in STEM Education and addressing gender bias. In 2018, she founded the "STEM for Rural Area" project, which has had an impact on more than 10 schools and 2,000 students. In 2019, she got the winning prize of "SL-STEM of SL-STEM (STEAM)" competition from Vietnam National University of Science for her ecological project. She was also an ambassador for the British Council's Girl in STEM project. Starting in 2021, with US-supported project grants, she has been expanding STEM education and career guidance across the country. During Covid-19, she delivered 28 online webinars for teachers on STEM education, resulting in up-to-date content on STEM and soft skills development, including advisory skills, for more than 84,000 teachers in Vietnam. In 2022, she was selected to participate in the Fulbright Teaching Program.

Acerca de Clé de Peau Beauty

Clé de Peau Beauté, Shiseido Co Ltd's global luxury brand, was founded in 1982 as the pinnacle of elegance and science. Clé de Peau Beauté means the key to the beauty of the skin. The brand's philosophy is to unleash the power of women's radiance by harnessing advanced skincare and makeup technologies from around the world. Always guided by exquisite aesthetic sensibility and intelligence, Clé de Peau Beauté has infused its products with modernity, charm and dynamism to become an industry leader in delivering such extraordinary luminosity that emanates from within. Available in 23 countries and regions around the world.

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[1] Source: Worldbank, 2022.


[3] Source: Worldbank, 2022.

[4] Prof. Ian Coxhead, 2019 Educational progression from 9th grade to 10th grade among Vietnamese children: interim findings from test score data.

[5] UNICEF, 2021 An - Viet Nam case study.pdf

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