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- Claire's celebrates its new Paris store and MINI V magazine launch during Paris fashion week
Designed with Resident Creative Director Nicola Formichetti, the lab of the future in the 11th arrondissement of Paris and MINI V Generation Z magazine immerses consumers in the world of Claire's
HOFFMAN ESTATES, Ill., March 6, 2023 /PRNewswire/ -- Global brand Claire's continues to cement its position in the world of fashion and culture with the opening of its new store in Paris, creating a space for consumers experience the future of the brand. Ushering in a new era in retail, the store has been designed in collaboration with Nicola Formichetti, Claire's Resident Creative Director. Today Claire's will celebrate the store, located on Rue Faubourg St. Antoine, and the launch of the MINI V, the newest and youngest edition of the V publishing family, with a fashion week event.
"We want our customers to be inspired, through our products, our content and our innovative creative collaborations, but most of all through the shopping experience itself," said Richard Flint, President of Claire's Europe. "The new Paris store is a portal into the world of our brand and a glimpse into our future. Filled with immersive experiences and innovative touches, we are inviting consumers to have fun, experiment and co-create with Claire's."
The event will also focus on the MINI V, which launched in December and was developed through Claire's partnership with Nicola Formichetti and V Magazine to bring a youthful approach to photography, fashion, music and culture in the new generation. With the launch of its second issue this spring, MINI V will continue to be a non-stop festival of art, beauty and inclusion, exploring current trends in fashion and pop culture and sparking important conversations on topics like cyberbullying, self-acceptance and politics. through powerful essays written by Gen Z activists, artists, and politicians.
"The 'Zalpha' generation is fearless, authentic and wildly creative in the ways they express themselves, and our brand is a platform that creates a space for them to express all their facets. With the creation of the MINI V, we champion them in a whole new way. and give them a powerful place to have their voices heard," said Kristin Patrick, Claire's executive vice president and chief marketing officer.
"Claire's and I believe in individuality, and together we hope to send the younger generation on a fun and enjoyable journey of self-expression," said Nicola Formichetti. "With the launch of the MINI V, we have a unique opportunity to offer young consumers tools to unlock their personal style, while providing a space to explore deeper themes and a powerful platform to share their voices."
The 1,200-square-foot Paris store is designed for total brand immersion, with social experiences and narratives at its core. An ear-shaped "spider ear" designed by Formichetti celebrates the campaign
The store sets the tone for the future of the brand and establishes Claire's foothold as the Gen 'Zalpha' destination for new products and experiences. Follow @ClairesStores and @MiniVMag on social media.
About Claire's Holdings LLC
Claire's Holdings LLC is a fully integrated global fashion brand committed to self-expression through the creation and distribution of exclusive, curated products and experiences. Learn more about Claire's at corporate.claires.com.
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