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LAS VEGAS, March 17, 2023/PRNewswire/ -- XCMG Machinery (SHE: 000425; the "XCMG"), the world's third largest manufacturer of construction machinery, has unveiled its new brand strategy for the US market at CONEXPO -CON/AGG 2023, which took place from March 14 to 18 at the Las Vegas Convention Center.
The company's new strategy in the United States is spearheaded by a new global tagline, "Solid for Succeed," as well as a new company mission and philosophy. XCMG intends to use the new strategy to forge a new culture within the company, while embracing new trends targeting new market segments.
Under this new strategy for the US market, the company will focus on five main areas as the foundation for success: internationalization, high-end products, customer service, green development and smart development.
The last quadrant of XCMG's new strategy for the US market concerns the company's ambitions as a global unit. XCMG strives to establish itself as a "Peer Educator at Your Service", demonstrating its dedication to its customers while providing in-depth insights using its industry foresight. The company aspires to serve all of its customers as a collective unit that its customers can trust.
The new tagline, "Solid to Succeed", marks the company's commitment to relentlessly respond to its customers, with the ultimate goal of zero downtime as the ultimate partner.
XCMG has also updated its mission to encompass "Responsiveness and Value." The company is dedicated to always being responsive, proactive, and constantly creating extraordinary value for customers from the perspectives of quality, service, and technology.
XCMG chose the new slogan as a means to demonstrate its global scale along with dedication to the localization of its operations. The forward-thinking tagline also highlights how the company actively responds to all valuable technology trends as part of its mission to effectively serve its customers. In addition, the slogan highlights the company's customer-focused attitude and its rapid response to market needs in an environmentally responsible manner. The company will prioritize high-quality products and risk control as it strives to rapidly develop as a world-class company.
On a global scale, the company's success to date is undeniable. In addition to being the world's third-largest manufacturer of construction machinery, XCMG is the world's largest manufacturer of mobile cranes and has been China's largest original equipment manufacturer (OEM) for 34 consecutive years. The company also invests 5% of its operating income in research and development each year, continuously pursuing innovation.
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