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Barcelona, ​​December 21, 2022.

Whirlpool has been recognized by consumers with the Grand Prize for Innovation for the sixth consecutive year. On this occasion, for its range of FreshCare Class A washing machines, which may include the name 'Chosen Product of the Year' in all its marketing communications until December 31, 2023

Whirlpool, the leading brand in cooking and washing appliances, has been recognized for the sixth consecutive year by the Grand Prize for Innovation. On this occasion, for its range of FreshCare Class A washing machines, which has been awarded by consumers with the Product of the Year 2023 award. This event, which this year celebrates its 23rd edition, aims to promote innovation in the consumer goods sector , being the only national contest where the consumers themselves are the ones who award the prizes.Innovation for savings The award-winning range of FreshCare washing machines stands out for its excellent energy efficiency, with the highest A rating, which is influenced by both technology and other innovative features Thanks to the 6TH Sense technology, an advanced optimization of resources is achieved. Its smart sensors monitor the load of clothes and define the best settings for each wash phase, which saves up to 60% energy, 35% water and 35% time. Furthermore, these washers work with a Motor High efficiency Sense Inverter, which works at a variable speed, which allows special care for the fibers. In addition, it influences the device to be quieter and more durable. Even at the end of its useful life, Whirlpool manages to reduce its impact on the environment, as the entire range is made up of 90% potentially recyclable components and materials. With FreshCare technology, the user decides when to unload the washing machine. Combining the steam with delicate movements of the drum, the clothes will remain soft and fresh for up to six hours after the end of the wash cycle. For those short on time, or simply for garments that do not require a full wash cycle, Steam Refresh is a special cycle that regenerates garments' freshness in just 20 minutes. Using less than two glasses of water, the machine generates a stream of steam that penetrates garments to eliminate odors, relax fibers, and smooth out wrinkles.

Contact Contact name: Fair Play Comunicación Contact description: Fair Play Comunicación Contact telephone number: 932184766