(Information sent by the signatory company)
Domingos Esteves, former CEO of C
With a solid trajectory of more than 28 years and extensive experience in national and international retail, he will continue to contribute his experience in the sector to the Baud council for the next few years.
“In a context of disruption in Retail, with rapid changes in technology and business models, having the advice of expert voices is differentiating. At Baud we believe in the value of experience and knowledge, and in the richness that the figure of the counselor brings. Inspiring people who, like Domingos, help us to respond to the new challenges of brands from a global and expert perspective”, declared Carlos Corral, co-founder and CEO of Baud.
“It is a great pride and honor for me to renew my continuity at Baud. I have been able to find a team with great enthusiasm and enormous talent, with the ability to understand Retail and with a clear concern to know how to promote brands, with consumers as protagonists; At the same time, they know how to harmoniously combine technology and the human factor to transform stories and emotions, in an integrated, consistent and innovative way”, commented Domingos Esteves, Baud's advisor.
The Retail sector needs to face immediate challenges to remain competitive. The future of the sector involves technological innovation, as a fundamental part of the shopping experience, and forces brands to redefine their Retail strategy.
“At Baud we help brands to reconnect with consumers and retailers and to redefine future commercial spaces. A combination of the physical and digital to offer differentiated and complementary shopping experiences between the online environment, personal interaction and the role of the physical store” explains Corral.
The Clarel success story is an example of how to revalue a retail brand and contribute to Grupo Dia's profitability strategy through integrated management of the brand in all its commercial dimensions. "Our focus has been competitiveness and preparing the Clarel brand to consolidate and continue its path of growth."
