-Hisense continues its sports partnership in the European market as new sales results demonstrate the effectiveness of the company's global sports marketing strategy

QINGDAO, China, June 9, 2023 /PRNewswire/ -- Hisense, the leading consumer electronics and home appliances company, is pleased to announce its official partnership with the Nations League Finals 2023. The sponsorship will mark the third time Hisense has been a partner of the final phase and comes after new sales figures that indicate that Hisense's comprehensive sports marketing strategy is succeeding.

The agreement with UEFA will mean that the giant screens of the stadium will carry the Hisense logo and that Hisense will be present on the pitch and at press conferences. The partnership also means that the consumer electronics company will be the sponsor of the tournament's Skill of the Day content series, which highlights notable moments of individual talent from each match of the finals.

During the tournament, Hisense will activate a bespoke campaign, "Road to Glory", reflecting both Hisense's continued progress internationally and the journey the final four will undertake in pursuit of victory in the final. Hisense will use the Road to Glory campaign to promote its ULED TV series, laser TVs, range of refrigerators and air conditioners.

The Road to Glory campaign and partnership with the 2023 UEFA Nations League Finals come at a time of considerable international growth for Hisense. From January to April, Hisense experienced an increase in television sales of 71.14% year-on-year, and of washing machines of 63.73% in Europe, which the company largely attributes to its committed and growing involvement in the world of sports.

Building strong relationships with consumers and partners by harnessing the full potential of sports marketing has been one of Hisense's goals since its international beginnings. Partnering with world-class sports properties not only gives Hisense a presence at some of the world's most-followed cultural moments, but also demonstrates the company's commitment to being a world-class global brand.

Hisense currently has 66 companies and offices abroad, along with a regional sports marketing strategy that also plays an important role in supporting local business development. An important example is the association with Inter Milan, in which the local fans tend to be especially passionate. The Italian soccer club, also known as Internazionale or the Nerazzurri, has been a Hisense partner since August 2022, and will play the Champions League final on Saturday June 10 for the first time in 13 years.

The agreement signifies a mutual desire between the club and the company to constantly improve performance, aim for success and nurture the benefits that the two organizations can share with each other. Hisense has brought these three beliefs together under one banner with its motto

Hisense is also introducing the Chill Fridge Inter Limited Edition, featuring the club crest and team colours. Last month, Hisense opened a charity auction on eBay for a special version of the mini fridge that is signed by Vice President Javier Zanetti, with the proceeds going to UNICEF. Launching under the banner I'M CHILL, the product is now available to Inter fans on Amazon and Euronics.

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