RELEASE: Equativ announces the addition of Bridgepoint as its new majority shareholder to accelerate the extension and growth

(Information sent by the signatory company).

RELEASE: Equativ announces the addition of Bridgepoint as its new majority shareholder to accelerate the extension and growth

(Information sent by the signatory company)

PARIS, LONDON and NEW YORK, Feb. 27, 2023 /PRNewswire/ -- Equativ, the leading independent advertising platform, announces today that the leading global midmarket-focused equity investment company, Bridgepoint Development Capital (BDC ), will be your new main investor. Following record growth in 2022, Equativ maintained its momentum, achieving recurring net income of $100 million last year, as well as 30% year-over-year growth and triple its earnings over the past three years.

The partnership with Bridgepoint will accelerate Equativ's mission of helping publishers and advertisers thrive on AI-powered ad insertion on the independent Open Web or content located on the open web and compete with the dominant, but increasingly vulnerable, walled gardens that are those digital spaces restricted only to certain users and advertisers.

Equativ will benefit from Bridgepoint's experience, as it is specialized in medium-sized companies with great potential, and from its expanded financial capabilities for its development in the main markets, including the United States, which represents 40% of revenues; in addition to continuing to build its expanding technology stack or set of solutions and strongly accelerating its organic and external growth strategies. The main objective is to create one of the three main Supply Side Platforms (SSP) in the world.

Initially founded as Smart AdServer, the company expanded as an SSP and continued to expand its vertically integrated solutions with the acquisitions of LiquidM and DynAdmic, as well as the investment in Nowtilus, which led to the rebranding of the company as Equativ in 2022. The organization is now a comprehensive, comprehensive adserver, SSP, and Demand Side Platform (DSP) solution that provides a simpler, more transparent, and more efficient advertising journey. Equativ delivers on the promise of ad technology by harmonizing the interests of the marketplace to benefit industry professionals while respecting consumers.

In 2023, the adtech has the prospect of continuing to innovate and streamline digital media processes, as well as continue driving advances that reinforce the impact of targeted advertising. Among the company's key priorities are maintaining and reinforcing its growth in the digital television and video market, since, according to eMarketer, this sector will reach revenues of more than 40 billion dollars in the United States by 2025. On the other hand, the company will work on enabling greater data activation in retail media spaces.

Arnaud Créput, CEO and Founder of Equativ, comments: "After several years of rapid growth, this new milestone comes at a crucial time for Equativ and the digital advertising space in general. Our goal is to deliver technology solutions at scale, whether which is now in a unique position to meet the growing demand for tools that can offer buyers and sellers around the world transparency at all stages of the advertising process, direct access to inventory, profitability and performance.The new partnership with Bridgepoint It is a strong recognition of the value that Equativ already offers, and the additional investment will help us maintain and increase momentum."

Olivier Nemsguern, Head of Bridgepoint Development Capital France, comments: "Even in the midst of global economic instability, Equativ's continued success demonstrates the considerable and accelerating need for independent technology. We have been particularly impressed with its emphasis on fueling mutual gains for all advertising business parties and providing greater flexibility, which are becoming crucial market priorities as advertisers, agencies and publishers seek to optimize profitability and revenue, from this perspective we look forward to working with management as they we are convinced that we can contribute a lot to Equativ through our international platform, our experience in buy-and-build and our knowledge of the adtech universe.By offering an alternative route to efficient advertising outside of the walled gardens, Equativ aligns with what global markets want and need n in this fast-paced industry."

About Equativ

Equativ is a leading independent advertising technology platform created to serve the interests of advertisers and publishers. Equativ offers brand- and privacy-safe solutions that enable its clients to achieve maximum impact while respecting consumer rights, and combines customer experience and engineering excellence to serve the interests of both supply and demand. with the same professionalism and technical sophistication.

With headquarters in Paris and New York, Equativ operates globally with a team of more than 550 people in 20 offices. Equativ brings to market its own independent ad server, SSP, buyer tools, and media services to deliver on the promise of ad technology.

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About Bridgepoint Development Capital (BDC)

With a team of 34 investment professionals in Europe (12 of them in Paris), Bridgepoint Development Capital (BDC) is one of the few mid-cap investors capable of supporting the international development of small and medium-sized companies through its nine investment offices and operating teams based in New York, San Francisco and Shanghai. BDC invests between 40 and 150 million euros through its latest fund, BDC IV, which was established in 2020.

BDC's portfolio consists of 8 companies to date: Sotralu (2014), Anaveo (2015), PrivateSportShop now Sportscape group (2018), Cyrus and Sendinblue (2020), PlugIn Digital (2021), Cast and Cegos (2022).

About Bridgepoint

Bridgepoint Group plc is a listed international alternative asset manager focused on middle market companies. With more than €38 billion in assets under management, the firm has nearly 200 investment professionals spanning six sectors (business services, consumer goods, financial services, healthcare, high-tech, and technology) in Europe, the US, and Europe. USA and China. Bridgepoint invests with four different strategies: Mid-cap, Smid-cap, Growth and Credit.

The Group has been present in France for more than 35 years, where it has one of the largest investment teams and a track record of historical operations.

More information at Bridgepoint - Home

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