RELEASE: Expedia Group secures new and expanded travel partnerships in Europe (2)

(Information sent by the signatory company).

RELEASE: Expedia Group secures new and expanded travel partnerships in Europe (2)

(Information sent by the signatory company)

Expedia Group Unlocks Traveler Demand for New European Partners and Increases Visibility to High-Value Travelers

New partnerships announced today include Ryanair, Icelandair, Iberia Airlines and Deutsche Hospitality

LONDON, Dec. 5, 2023 /PRNewswire/ -- Expedia Group today announced a series of new and expanded travel partnerships across Europe, spanning B2B technology, advertising partnerships and supply distribution agreements, connecting European partners with the the company's extensive global base of travelers and providing them access to Expedia Group's innovative technology and industry expertise. The deals further cement Expedia Group's presence on the continent and its commitment to empowering partners to easily engage high-value travelers around the world.

Powering travel with unmatched technology solutions

Expedia Group powers businesses of all sizes, across a multitude of industries, to succeed in the complex universe of travel by providing innovative technology, supplies and tools to power their own sites. Partners can choose between White Label Template, a turnkey, customized solution that offers their travelers an end-to-end travel experience on a partner-branded site; o Rapid API, a scalable solution that enables travel companies to create end-to-end booking experiences leveraging Expedia Group's global accommodation inventory. Additionally, Expedia Group continues to offer European travel advisors access to a wide range of travel inventory, rates and availability through the Expedia Travel Agent Affiliate Program (TAAP). Expedia Group's latest technology-driven European partnerships announced today include:

Advertising Europe to a growing audience

Expedia Group Media Solutions is a leading travel media network offering a targeted way for travel partners, destination marketing organizations (DMOs) and brands to reach, engage and convert millions of travelers around the world through through advertising solutions. With its extensive network of travel brands and global reach, Expedia Group Media Solutions provides partners with proprietary data and dynamic advertising solutions to deliver impactful campaigns and measurable results.

Recent partnerships include:

Improve reach and drive conversion for supplier partners

Expedia Group is also announcing new supply partnerships, which will allow European partners to capture greater portfolio share and gain visibility to Expedia Group's global customer base. The company's strong presence in the US in particular means that European partners can take advantage of high-value demographic planning trips across the Atlantic. The company's research shows that in the first half of 2023, U.S. travelers spent more, booked earlier, and stayed longer on their trips compared to European travelers.2

Expedia Group is also expanding its car rental offerings in Europe through a series of new partnerships:

"This wide range of new and expanded partnerships demonstrates the strength and resilience of travel demand in Europe, as well as our ability to power partners of all sizes. Our partners benefit from our expanded European presence with new ways to connect." with high-spending global travelers, and access to our cutting-edge B2B technology solutions and industry-leading advertising solutions," said Ariane Gorin, President, Expedia for Business, Expedia Group.

If you are interested in partnering with Expedia Group, visit the Expedia Group partner site here.

About Expedia Group Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the fundamental belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to drive partner growth and success, while facilitating memorable experiences for travelers. Our organization is made up of three pillars: Expedia Product

The Expedia Group family of brands includes: Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™ and Expedia Cruises™. One Key™ is our comprehensive loyalty program that unifies Expedia, Hotels.com and Vrbo into one simple, flexible travel rewards experience. To sign up for One Key, download the Expedia, Hotels.com and Vrbo mobile apps for free on iOS and Android devices.

For more information, visit www.expediagroup.com. Follow us on Twitter @expediagroup and visit our LinkedIn www.linkedin.com/company/expedia.

© 2023 Expedia, Inc., an Expedia Group company. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

1Information obtained from Expedia Group's own data and external research partners, comparing year-over-year performance during respective campaign periods.

2 Data from Expedia Group, all business lines except cruises, first half of 2023.

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