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The collection, designed by Kimoa and AMF1, will be on sale at Kimoa.com and other channels linked to motorsport
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Madrid, February 28, 2023. Kimoa joins forces with the Aston Martin Aramco Cognizant Formula One Team together with the driver Fernando Alonso to launch the "FA AMF1 Collection".
Kimoa's relationship with the premier motor category has been linked to the figure of its co-founder, Fernando Alonso, since the launch of the brand in 2017. With the addition of the driver to the British team, this relationship was destined to continue, thanks To this, Kimoa launches the most special collection to date, with new product categories that complement the already emblematic caps.
This is the announcement of a long-awaited alliance “I am tremendously proud of what we have achieved with Kimoa over the years. The strong commitment to using recycled materials with which we have managed to combine quality, design and responsibility with the environment, have been the result of a strong investment in i d. When presenting the project to the Aston Martin F1 team and passing its demanding filter in terms of quality and design standards, we knew that the effort of these years had been worth it", in the words of Fernando Alonso.
The Fernando Alonso collection of the Aston Martin F1 team consists of two t-shirts, two sweatshirts, two polo shirts, a windbreaker and three caps, all in adult sizes. In addition, Kimoa is launching one of the sweatshirts and one of the t-shirts in children's sizes as a novelty. The entire collection is a tribute to the flagship colors of Aston Martin with green as the protagonist, fluorine lime and black, which merges with the distinctive elements of the Asturian driver: the number 14 and his iconic logo with a lightning bolt. This alliance is presented with a new, more urban air, reinventing the classic patterns that maintain the traditional essence of the team adapted to the new times.
This collection is the first work that sees the light in Kimoa under the creative direction of María Núñez, who has taken special care in the details of the garments, incorporating technical finishes such as heat-sealing and silicone prints and maintaining the Kimoa philosophy with the use of recycled cotton. , organic cotton, pre-consumer cotton and recycled polyester.
The collection is available to pre-order today at www.kimoa.com/AstonMartin. In the coming weeks it will be physically available at the new SimplyEV store in Miami (Wynwood), the Aston Martin store at selected circuits and authorized points of sale See collection.
About Kimoa
It is a lifestyle and activewear brand, which is inspired by nature and a sustainable vision mode to create clothing and accessories that combine design and sustainability. It was born in 2017 with Fernando Alonso as co-founder of the project, and it was acquired by the American business group, Revolution Brands, in 2021. The influence of motorsport, in terms of cutting-edge technology, is reflected both in the finish of the garments and accessories, such as avant-garde fabrics and materials obtained from recycled materials. Free spirit, traveling, exploring, discovering, feeling the speed and above all, feeling yourself are the engines that move the Kimoa philosophy. www.kimoa.com/AstonMartin
About AM F1
The legendary Aston Martin brand first raced in Formula 1 in 1959 and returned to this category in 2021 under the leadership of Canadian businessman Lawrence Stroll. With a team of passionate people and uniting great drivers - including double world champion Fernando Alonso and Canadian Lance Stroll - make it a team with a rich heritage and a fresh perspective. Together with strategic partners, the Silverstone-based team brings a new energy to the sport with a determination to disrupt the order and compete at the top of the competition. www.astonmartinf1.com
Sobre Revolution Brands
Revolution Brands is a leading global designer, manufacturer, retailer and distributor of electric recreational vehicles, performance sports and lifestyle products and accessories. Headquartered in Miami, the organization operates as the parent company of a diverse portfolio of well-known brands in its core segments including: Kimoa, SimplyEV, and MiniMotors USA, providing consumers with a wide range of high-quality, visionary products. future. The products are marketed through its sites and an expanding network of retail stores.
For more information:
press@kimoa.com
