-Field Agent acquires SimpliField, bringing together the best of retail auditing and performance management
Acquisition Creates First Set of Comprehensive Solutions to Help Companies Identify, Understand and Solve Store Operations Problems Worldwide
FAYETTEVILLE, Ark. and PARIS, Oct. 21, 2022 /PRNewswire/ -- Field Agent, a leader in liaison, today announced the acquisition of SimpliField, a liaison based in Paris, France. The goal of the transaction is to give brands, retailers and restaurants the tools they need to win at in-store retail by identifying, analyzing and improving retail operations.
Field Agent leverages a panel of more than two million shoppers from around the world to audit in-store pricing, product availability, exhibitor compliance, and many other features within the store environment. Now, with the acquisition of SimpliField and its innovative retail performance app, retailers and brands have the ability to understand what's happening in the store through Field Agent, and take action with store personnel. store through SimpliField.
According to Rick West, CEO and co-founder of Field Agent, the acquisition will combine the best of store auditing with the best of store performance management.
"SimpliField's vision for efficient, customer-centric retail operations aligns perfectly with our ever-evolving retail tools and solutions roadmap," said West. "With the acquisition, we are uniting the power of the crowd with the extensive retail experience of both companies."
With a combined revenue of more than $20 million, a team of more than 150 employees, and physical operations in 10 of the world's leading markets, Field Agent and SimpliField will now apply their combined expertise to help retail companies improve their operations, outperform its competitors, and better serve buyers.
"The net effect of the acquisition will be seen immediately," said SimpliField CEO and co-founder Benjamin Zenou. "SimpliField will leverage Field Agent's deep understanding of the North American market as we support its expansion into EMEA."
"Our existing customers can supplement their teams by offloading simple tasks to Field Agent people. It will be a benefit to the customer and buyer alike," said Zenou.
With a reach of 400,000 retail locations in 65 countries, SimpliField's Retail Performance Platform enables efficient and effective store operations. SimpliField's powerful communication system and analytics capabilities help businesses improve teamwork, compliance, and in-store performance. SimpliField's alerts, real-time communication and data analytics enable brands and retailers to coordinate and monitor their remote stores and field teams globally.
The acquisition was backed by an investment from Five Elms Capital.
"We are delighted to support the combination of two highly complementary companies that are transforming the way retail operates in today's mobile-first environment," said Ryan Mandl of Five Elms Capital. "With their combined resources and strategy, we expect this acquisition to provide significant value and drive further innovation for existing customers."
About Field Agent
Founded in 2010, Field Agent is a trusted provider of store audits, ratings and reviews, buyer feedback, and other location-specific retail solutions. With a global panel of over two million everyday shoppers, link as well as link.
About SimpliField
SimpliField is link. Founded in 2016, SimpliField's mobile technology helps businesses increase revenue by 3% on average and reduce churn by 30% by coordinating, operating and analyzing their retail operations remotely, and enables brands, retailers and restaurants to deliver exceptional in-store customer experiences at scale.
About Five Elms
Five Elms Capital is a leading growth investor in world-class software companies that users love. Five Elms provides capital and resources to help companies accelerate their growth and solidify their role as industry leaders. Five Elms has offices in North America and Europe and invests in the world's best software platforms. For more information, visit fiveelms.com
ContactoCory NelsonField Agent, Director de Marketing501-339-1752cory.nelson@fieldagent.net
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