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MONTEGO BAY, Jamaica, March 8, 2023 /PRNewswire/ -- Travelers flying out of Jamaica's busiest airport, Sangster International in Montego Bay, can now explore the world of Jamaica's APPLETON ESTATE rum at a new premium boutique from high tech that just opened in the airport's main duty free store.
A world first for the rum brand, the store takes shoppers on a self-guided, rod-to-glass journey into the heart of what makes APPLETON ESTATE a unique Caribbean rum, seamlessly blending physical, multi-sensory and digital elements. Customers navigate the boutique through a series of interactive touch points that express the legend, craftsmanship and personality of the island's iconic rum.
APPLETON ESTATE's latest release, Ruby Anniversary Edition, takes pride of place in the new Sangster store. Produced to celebrate Master Blender Joy Spence's 40 years at the distillery, APPLETON ESTATE Ruby Anniversary Edition is a rich and complex blend of five rare rums, each aged for a minimum of 35 years, handpicked from existing stocks. of Appleton Estate of more than 200,000 sleeping barrels.
The distinctive APPLETON ESTATE insignia, made up of five Jamaican national symbols, is the central element of the physical store experience. It has come to life as a stunning 3D copper modernist sculpture in the center of the store; a magnet for buyers that helps them better understand the origin and territory of the brand
The badge is the starting point of the shopper's digital journey within the boutique. Travelers can scan the front label of any bottle with their mobile device to discover a detailed description of their chosen rum, including individual tasting notes and an explanation of the distillery's production process narrated by the APPLETON ESTATE Master Blender herself, Joy Spence.
Highlights of the new APPLETON ESTATE Sangster store include:
"We are delighted to open the APPLETON ESTATE experience at the Montego Bay airport, just 50 miles from where our incredible rums are lovingly crafted," said Marco Cavagnera, Campari Group's General Manager, Global Travel Retail. "This is the perfect premium location to engage buyers by showcasing all facets of the APPLETON ESTATE: its rich history, passion for natural ingredients, locally sourced, the skill of our Master Blender Joy Spence, and the versatility of award-winning portfolio created under his direction, ensuring there is an APPLETON ESTATE rum for any lofty occasion, from premium cocktail making to sipping rums."
The world leader in premium aged rums, APPLETON ESTATE Rum is located just 50 miles from Montego Bay, in Jamaica's lush Nassau Valley. APPLETON ESTATE Aged Rums carry a prominent minimum age statement and the Jamaican GI Rum Classification that guarantees the absence of additives, aging only in Jamaica, and the use of pure, filtered limestone water in the production process.
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