RELEASE: Football and art come together in the first NFT exhibition of its kind

(Information sent by the signatory company).

RELEASE: Football and art come together in the first NFT exhibition of its kind

(Information sent by the signatory company)

- The King Abdulaziz Center for World Culture's From Strike to Stroke exhibition presents 64 FIFA World Cup match results in a unique man-machine collaboration

DHAHRAN, Saudi Arabia, Dec. 6, 2022 /PRNewswire/ -- The King Abdulaziz Center for World Culture (Ithra) celebrates the art of the beautiful game in a unique exhibit at the 2022 FIFA World Cup in Qatar. From Strike to Stroke features 64 NFTs from 32 artists from competing nations, while Artificial Intelligence (AI) merges the pieces from the two contending countries in each of the 64 matches into a single piece based on the match result. The result will be a singular collection of unique NFTs created through a collaboration of man and machine. Strike to Stroke is running at Msheireb Galleria Doha, Qatar, through December 23.

A cultural bridge between Saudi Arabia and the rest of the world, Ithra channels the world's passion for soccer into its passion for the arts as the world comes together for the World Cup. The exhibition fuses the man-made with the machine-made and combines art, sport and technology in an innovative way.

It features the work of 32 emerging and established artists, each tasked with creating a piece that represents their country and wearing the colors of their respective team's jersey. After each match, the AI-powered algorithm combines artist creations with match statistics to generate unique pieces that represent each game. The collection will be a unique set of pieces presented as NFTs, non-fungible tokens. These crypto assets are based on blockchain technology and are created in a process similar to that of cryptocurrencies.

From Strike to Stroke includes artists who have never created NFTs and NFT artists who have not worked within traditional fine art.

"The passion shared by football fans for the love of the beautiful game may be tangential to the passion shared by art aesthetes," said Dr. Shurooq Amin in her curator's summary for the exhibition. "By connecting 32 artists from both traditional and digital realms, Ithra not only bridges the gap between Web2 and Web3, and between football and art, but also between humans and machines, as artists collaborate with the technology of generation of AI to create unique NFTs that combine art, football and technology".

Visit www.striketostroke.com.

Images and the exhibition catalog can be found here.

For more information on Ithra and its programs, visit www.ithra.com.

Photo - https://mma.prnewswire.com/media/1961775...

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