Madrid, March 22, 2023.
World Happiness Day is celebrated annually on March 20, a time to reflect on the little free things in life that can bring happiness: sunshine on a spring day, a friendly hug, a walk in the country, the smile of a stranger or a cup of coffee in the morning, and also, the free samples of appreciated products
The Royal Spanish Academy defines one of the meanings of the word happiness as "person, situation, object or group of them that contribute to make happy". A Spanish company is constantly looking for creative formulas that generate situations and experiences to increase happiness in people's daily lives. This is Samplia, a leading brand in the field of promotional marketing, specialized in intelligent distribution and considered by many as the " brand of brands". Samplia strives to provide happiness in a particular and free way through its promotional actions. His initiatives include filling the Gran Vía with balloons, offering popcorn and cocktails in Callao, French fries with Heinz Zero ketchup in La Vaguada or delivering two units of the new Danone chocolate dessert in Carrefour, all for free and surprisingly.Robert Bonada, CEO and founder of Samplia, maintains that "happiness is contagious and there is no better way to multiply it than by offering something that not only brightens people's days, but also allows them to try new products and give their opinion about them. In this way In this way, a deeper and more emotional connection is created between brands and their consumers". Thanks to his strategic business vision and his exceptional human team, Bonada has become a benchmark in the sector. World Happiness Day is an opportunity to appreciate the free things that can brighten people's lives and to invite those who are not yet part of the community of "samplers" to join and experience a little more happiness."Happy World Happiness Day" Samplia is a leading company in the field of promotional marketing with expertise in the intelligent distribution of samples to through its Samplia app, which already has a community of more than 1.7 million consumers willing to test, evaluate and give their opinion on its clients' products. Thanks to its innovative platform and its wide user base, it has positioned itself as the number one company in the Smart Sampling sector. The Spanish company has a presence in several countries in Europe and America. The services offered to brands include the Samplia Machines (which were the first sampling machines in the world), the exclusive Samplia Experience stores to create pop-up stores in premium locations and 360 Brand Experiences, the SampliaGO gondola headends ! in checkout lines of the best Carrefour, Micro and Macroeventos, Sampling specialized in retailers or Roadshows. The objective of all Samplia campaigns is always to carry out measured and digitalized sampling, achieve more than 12 million visual impacts per month, obtain feedback from the 85% of testers and feature them in quantitative market research and significantly increase sales and repurchases of promoted products. "Discover more about Samplia Media at www.samplia.com".
Contact Contact name: Rafael Vázquez Contact description: Rafael Vázquez Contact telephone number: 658808784
