Boston, April 3, 2023.
Reputation Leaders 2023 The top 10 companies by reputation score, as ranked by the 2023 Global RepTrak® 100, are: The LEGO Group Bosch Group Rolls-Royce Aerospace Harley-Davidson, Inc. Canon Rolex SA Miele Sony Nintendo Mercedes -Benz The LEGO Group is the company with the best reputation in the world in 2023, but it is not the first time that it has occupied the first position. They achieved RepTrak's #1 ranking in 2020 and 2021, dropped to #3 in 2022, and now they're back. Although their reputation scores have declined, a well-rounded approach to supporting the game world, combined with a dedicated focus on ethical practices makes them a global reputation favorite."I am very honored that the LEGO Group has been named the World's Most Reputable Company in 2023," says Niels B. Christiansen, CEO of the LEGO Group. "This reflects the unwavering passion and commitment of our colleagues to help keep our promises during a year marked by significant challenges. Children are our role models and inspire us to make decisions that improve their future world. This means not just innovating in LEGO play, but also constantly striving to have a positive impact on the environment and society."The IKEA Group experienced a remarkable rise in 2023, ranking 24th on the list this year, up from 52nd in 2022. With a 0.9-point increase in its reputation score and a 1.0-point increase in its product and service score, an indicator of its economic utility against inflation. Inflation continues to be one of the main concerns internationally, with a 1.0 point decline in the global average score for Goods and Services compared to 2022, with particular concerns about value for money.Concerns persist over the workplace As a reputation driver, workplace declined to the lowest score among drivers in 2023. Widespread layoffs have caused individual RepTrak Reputation factors such as "equal opportunity in the workplace," " fair reward to employees" and "concern for employee welfare" have decreased significantly. When respondents were asked what actions do you want companies to prioritize during a downturn? his top priority was "[Avoid] layoffs." But the layoffs have not lowered employment standards established during the Great Resignation. As part of our Business Results, RepTrak measures Willingness to Work For. In 2023, Work For scores have declined. Even in the face of unemployment, the scrutiny of workers has not abated. It is important that companies maintain fair and attractive benefits for their employees, especially as inflation erodes the purchasing power of workers. "As the Great Resignation ends and the mass layoffs begin, workers and customers alike want their favorite brands to be good employers," Sonders explains. "RepTrak data shows that a lot is going wrong in the world of work, but avoiding layoffs in the face of the recession is key in the eyes of stakeholders." Other noteworthy conclusions: - Reputation dropped in all sectors and in all organizations. Results at the individual company level show the same thing: company scores in the Global RepTrak Top 10 and Top 100 have lower scores than in 2022. - Brand scores have also declined, suggesting that branding efforts they are losing steam. - Notable increases in rank include Booking.com (43), Hewlett Packard (42), Novartis (32), Honda Motor Company (31) and Aldi GmbH
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