Aesthetic design with a lotus flower and placenta bottle motif, reflecting the brand's origin as a secret method of the royal family
SEOUL, South Korea, July 14, 2023 /PRNewswire/ -- Goongbe, Korea's flagship children's brand, won the beauty and healthcare category for packaging at the iF Design Award 2023, a global design prize .
The award-winning product, Pri-mmune, which belongs to Goongbe's baby line, was designed with a placental jar (a jar used to store umbilical cords) and lotus motif. In the Joseon Dynasty, the placental jar symbolized the prince's health and longevity, while the lotus represented the life force that flourishes immaculately even in muddy conditions. The design received high praise for effectively conveying the aspiration for the health of babies.
Goongbe began with a secret method used by the royal family in the Joseon Dynasty, where babies were bathed on the third day of birth in water prepared with peach, apricot, and mulberry trees. The proprietary ingredient Royal Oji Complex™[1], a blend of ceramide, amino acid and polyphenol, provides hydration, improves the skin's barrier function and offers soothing benefits.
The product is made without any FDA and EU designated allergens. It has a fragrance that is registered with the US FEMA and has passed a strict skin irritation test.
Goongbe's representatives explained, "With Pri-mmune, we intended to deliver the brand's philosophy of caring for all babies as members of the royal family."
Goongbe has won the National Brand Award of Korea for five consecutive years and the award for Korea's No. 1 Beauty App 2022 three times, which speaks volumes about its position in the K-kid skincare market.
Its premium image and remarkable product capability are also gaining popularity in international markets. Won the "new brand award"[2] on Tmall Global, China's largest e-commerce platform, and ranked first[3] in the children's sun protection category on Tmall Brand Zone, leading the category sun protection for children At SASA Hongkong, the eldest H
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