- Haier drives its growth through the power of tennis and becomes an Official Partner of prestigious tournaments
Haier has partnered with Roland Garros and the Nitto ATP Finals, along with other major ATP Tour events in Europe.
MILAN, April 17, 2023 /PRNewswire/ -- Haier, the world's number one brand in large home appliances, has entered the world of professional tennis as an Official Partner of some of the world's biggest tennis tournaments.
The sponsorship agreement between Haier, the ATP Tour and the French Tennis Federation (FFT) includes the Roland Garros Grand Slam tournament, the Nitto ATP Finals, two ATP Masters 1000 tournaments (Internazionali BNL d'Italia and Rolex Paris Masters) and three ATP 500 tournaments (Barcelona Open Banc Sabadell, Cinch Championship and Hamburg European Open) in 2023.
The Haier brand will have visibility on the court, in the arena and at the event venue, giving the brand the opportunity to promote the latest innovations and sustainability approach to tennis fans. Haier will also receive exposure through the digital channels of the ATP Tour.
The partnership with the ATP Tour and the FFT is fully in line with the company's growth strategy as Haier Europe aims to become one of the top three players in the industry and be the consumer's first choice for smart solutions. .
Given that tennis is the fourth most followed sport in the world, with more than 1 billion fans worldwide, this partnership reflects the Zero Distance company philosophy, which aims to get even closer to its target audience, very much in line with tennis fans around the world.
With this sponsorship, Haier further reaffirms itself as a premium brand and reinforces its equity, with the goal of becoming the brand that reconnects all generations with the power of tennis.
"We are excited to enter the world of tennis, characterized by passion, ambition and the desire to grow, traits that also distinguish Haier and have made it the number one brand in the world in large appliances." - declared Yannick Fierling, CEO of Haier Europe.
This partnership is in line with Haier's internationalization strategy, offering all tennis enthusiasts the authentic experience of smart and connected home appliances.
Throughout the season, high-end activations will be revealed during each competition as Haier focuses on delivering the best connected life experiences to users.
Press contacts: media@haier-europe.com
https://www.haier-europe.com/
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