- Hard Rock Cafe and Lionel Messi team up to bring the Messi Burger Champion's Edition to fans around the world
Enjoy the Messi Burger Champion's Edition and shop the New Messi Collection at Hard Rock Cafe locations around the world
HOLLYWOOD, Fla., Nov. 18, 2022 /PRNewswire/ -- Hard Rock Cafe expands its collaboration with global soccer legend Lionel Messi with the latest release of its fan-favorite burger, the Messi Burger - Champion's Edition. Available exclusively at Hard Rock Cafe locations worldwide, the Messi Burger Champion's Edition is eligible for the G.O.A.T. and now features three complementary dipping sauces: aioli, chile latino, and Messi's favorite, chimichurri; perfect for pairing with the burger and dipping into hot fries for a winning taste experience.
"It is an honor to continue our partnership with world-renowned soccer star Lionel Messi and to take the LIVE GREATNESS campaign to the next level with the Messi Burger Champion's Edition," said Aníbal Fernández, Senior Vice President of Hard Rock's Coffee Division. International. "We couldn't be more excited to help Hard Rock and Messi fans get in on the action and they're going to love the new sauces, each complementing the Messi Burger in its own way."
The Messi Burger was launched in March 2022 before the world's fans. The fan-favorite burger features a juicy double-stack of fresh ground beef patties, topped with a winning combination of toppings: provolone cheese, chorizo slices, caramelized red onion and Hard Rock's signature smoky hot sauce, served on a toasted brioche bun with shredded romaine lettuce and ripened tomato.
As part of Hard Rock International's "LIVE GREATNESS" campaign in collaboration with Lionel Messi, the brand is launching a new retail collection, including hoodies that are now available to purchase at the local Rock Shop. of Hard Rock Cafes from around the world. Fans can also jump into the action and unlock unique 3D augmented reality experiences with select hoodies from the collection when they scan a QR code. These QR code augmented reality experiences can be shared with friends and family and will also be available to share on Instagram.
All the merchandising of the collaboration between Hard Rock and Lionel Messi is available in stores and online.
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