- Highlight of IFA 2023: Changhong improves user experience with cutting-edge technologies for home appliances

BERLIN, Sept. 1, 2023 /PRNewswire/ -- Changhong took center stage for China's consumer electronics giants at IFA 2023, unveiling its latest line of state-of-the-art home appliances. The event kicked off on September 1 at the Messe Berlin fairgrounds.

Regarded as one of the world's leading electronics trade shows, IFA annually attracts thousands of top-tier technology companies.

Featured Product: Pioneering Home Appliance Technology to Enhance the User Experience

Changhong constantly leads innovation in TV. At IFA 2023, its high-end smart home appliance brand CHiQ introduced a new line of OLED TVs for international markets. The TVs feature an ultra-slim body, borderless screens, and a variety of stand options. With per-pixel light control and a 10.7 billion-color display, they achieve a 98.5% DCI-P3 color gamut and a smooth 120Hz refresh rate, ensuring sharp images and superior sound quality. In addition, Changhong's latest launch in China, the ARTIST TV series, at just 24.9mm thick and beating local competitors by 10mm, made its debut at IFA, exemplifying the exquisite aesthetics of contemporary homes.

In addition, Changhong is committed to improving its smart TV platform. In October, Europe will see the launch of several CHiQ TV models running the latest Roku operating system.

At IFA, CHiQ introduced its Space Pro series of refrigerators and washing machines, built with state-of-the-art ultra-slim technology, delivering on the promise of "compact size, ample capacity." Changhong also displayed a variety of new products, from Eva air conditioners and heat pumps to self-cleaning robotic vacuum cleaners, attracting great interest from attendees.

In addition to hardware upgrades, Changhong also introduced smart home data security solutions focused on protecting home privacy. By leveraging blockchain and other innovative tools, these initiatives create a trusted data flow framework for smart homes. This variety of offerings underscores Changhong's commitment to technological advancement.

Changhong's Strategic Drive: Leveraging Technology and Product Portfolio to Conquer Global Markets

Leveraging its manufacturing prowess and brand influence, Changhong has experienced strong growth in its overseas home appliance sector, particularly in key markets such as the Americas, Asia-Pacific, and Europe. The consumer electronics giant is also gaining momentum in emerging regions like the Middle East and Africa. In the first seven months of 2023, Changhong's overseas home appliance sales increased by more than 30%, with TVs, refrigerators, washing machines, and air conditioners reaching record sales figures.

As Changhong pivots and evolves, it plunges headlong into burgeoning sectors like renewable energy, where it has a strong strategic portfolio. At IFA, Changhong presented a range of products geared towards sustainability and renewable energy, including lithium-ion polymer batteries. At the same time, the company's self-developed portable near-infrared spectrometers and human monitoring sensors made their world debut.

At this year's IFA, Changhong showcased its gradual achievements in evolving from a classic home appliance company to a modern technology company. Taking a long-term view is crucial to Changhong's continued stability and relentless innovation in technology.

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