RELEASE: Hisense advances its growth strategy in the Middle East market

(Information sent by the signatory company).

RELEASE: Hisense advances its growth strategy in the Middle East market

(Information sent by the signatory company)

- Hisense advances its growth strategy in the Middle East market, intensifying its globalization efforts

QINGDAO, China, Dec. 5, 2022 /PRNewswire/ -- Hisense, one of the emerging forces in the home appliance industry, has taken another step to elevate its global influence. As an Official Sponsor of the 2022 FIFA World Cup QatarTM, the brand has captured global attention with its impressive presence in the FIFA World CupTM stadiums, not only signifying Hisense's expansion into the Middle East market, but also which also serves as the epitome of Hisense's globalization strategy.

The Middle East is an integral part of Hisense's global strategy

Since Hisense first entered the South African market in 1996, it has been building its brand influence and competitiveness in the Middle East and African market for more than 20 years. Long-term dedication has witnessed Hisense's accelerated growth in this emerging market: From 2017 to 2021, Hisense's sales revenue in the Middle East and Africa grows from US$663 million to US$1.28 billion , reaching an average annual growth rate of 17.88%. In 2022, Hisense's sales in Dubai experienced a year-on-year increase of 22% in the first 10 months.

"The Middle East has become one of Hisense's fastest growing markets globally and is an integral part of Hisense's globalization strategy," said Jason Ou, President of Hisense MEA.

Hisense's success in the Middle Eastern market shares an inseparable connection with its localization practices. Over the years, Hisense has been incorporating its R&D efforts with diverse market needs, launching premium and localized products to consumers. In March 2022, Hisense received the "Dubai Quality Global Award", which is official recognition for Hisense's outstanding achievements and positive contributions to the recovery and development of the local economy.

2022 marks another critical year in Hisense's development plan in the Middle East. This year, Hisense has opened its first flagship store in Dubai, and plans to open 4 flagship stores in the Middle East by 2022. "Hisense hopes to use the high-end flagship stores to enhance Hisense's brand image as a trusted multinational corporation with top-tier products and cutting-edge technologies," Ou said.

FIFA World Cup Qatar 2022TM: Key growth driver for Hisense's globalization

Becoming a sponsor of the 2022 FIFA World CupTM is a milestone in Hisense's globalization strategy. With the FIFA World Cup™ being held in the Middle East for the first time, Hisense looks forward to deepening its ties with customers in the Middle East and further raising its global brand awareness through in-depth cooperation with FIFA.

For example, Hisense has helped Doha create a smart transportation system using its B2B technology. The project has been launched during the tournament, guaranteeing efficient traffic based on GPS trajectory and real-time video tracking functions.

For Hisense, sponsoring the FIFA World CupTM is not just a marketing decision to use. It is also an important way to create an authentic connection with consumers around the world through sport, which honors universal spirits and breaks down language barriers.

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