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LAS VEGAS, Jan. 6, 2023 /PRNewswire/ -- On January 5 at CES 2023, the Leica Cine 1 was on display at the Hisense booth, becoming a testament to the strong collaboration between the two parties. In the next phase, as stated by Stephan Albrecht, General Manager of Leica Smart Projection GmbH, Hisense and Leica Camera will continue to consolidate their technological collaboration in the laser TV segment with the launch of new products, all in the premium segment and all geared towards the next level of image quality.
Reasons for the cooperation between Hisense and Leica
In recent years, Hisense has been looking for ways to advance in the laser TV industry, and Leica Camera has been trying to diversify into the field of laser TV projection. The two gigantic brands have decided to join forces to further develop the television industry.
Matthias Harsch, CEO of Leica Camera AG, explained the reasons for this cooperation: Leica was interested in entering the rapidly growing laser TV market, but this would not have been possible without Hisense, as has become a world pioneer in the field of laser television, with 1,700 related patents.
Hisense has long been aware of the importance of collaboration and working with Leica is in line with its own development needs. Leica's superior optical technology enables Hisense's laser TVs to deliver sharper and more detailed images, which can lay a solid foundation for future development of its short-focus and home theater laser TVs.
Leica showcased its laser TV, Leica Cine 1, at the Hisense booth at CES 2023
With its innovative RGB triple laser powered by Hisense Laser TV technology, Leica Cine 1, on display at CES 2023, uses Leica's projection lens expertise and Leica Image Optimization (LIOTM) technology to optimize quality images and deliver the ultimate cinematic viewing experience. In the coming years, Hisense and Leica will develop new technologies, all aimed at the next level of premium image quality, making the global Laser TV industry more dynamic.
With Leica's optical expertise, Hisense aims to further expand its global influence as an international company. As Dr. Liu Xianrong, Chief Scientist and General Manager of Hisense Laser Display Co. Ltd., noted, "The combination of the unique charm of the laser display and traditional Leica image quality can provide a better visual experience for consumers. "
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