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QINGDAO, China, Dec. 8, 2022 /PRNewswire/ -- From the eye-catching LED perimeter board of the FIFA World Cup to the application of its smart transportation technology in Qatar, "Hisense" elements shine everywhere at the World Cup this year's FIFA World Cup™, highlighting the brand's prominent role in the world's biggest soccer tournament. Hisense, as a leading force in the home appliance industry and an Official Sponsor of the 2022 FIFA World CupTM, has showcased its latest achievement of globalization at this global sporting event. By continuously advancing R & D and offering world-class products to consumers around the world, Hisense is advancing towards its goal of becoming an international corporation.
Product quality helps Hisense stand out from global competitors
In recent decades, Hisense's development has paralleled the growth of Chinese manufacturing capacity. At the beginning of the 21st century, Hisense realized the low profitability of "OEM" and the need to build an independent R&D chain to drive the evolution of its manufacturing capacity.
To achieve this, Hisense has invested heavily in its R&D practices. In 2007, Hisense was one of the world's first companies to develop laser TV technology, and has sought to redefine the color TV market with laser displays. As of the end of November 2022, Hisense has applied for 1,969 patents in terms of its laser display technology, making it the largest patent holder in the Laser TV industry worldwide. In July 2022, Hisense Laser TV 100L9G was introduced to the FIFA headquarters. Hisense's attractive products and cutting-edge technology will provide football fans with an amazing viewing experience.
Drawing on its rich experience in image processing technology, Hisense also launched its self-developed ULED technology in 2012, which brought a revolutionary breakthrough in image quality. In a decade, the resolution of Hisense ULED TVs has skyrocketed from 1080P to 8K, and thanks to the company's continuous technological exploration and innovation, the shipment volume share of Hisense TVs has risen from less than 5% to more than 12% in the last 12 years.
Today, Hisense's world-class technology and comprehensive globalization design have made it a well-known international brand among customers around the world. Going forward, Hisense will maintain its independent research and development efforts and continue to provide consumers around the world with premium products, services and experiences.
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