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QINGDAO, China, Dec. 19, 2022 /PRNewswire/ -- On December 18, the last day of the 2022 FIFA World Cup™, the Hisense Global Partner Conference successfully landed in Qatar. Its global partners came together at this event to prepare for its journey into a new stage of development. Meanwhile, Jian Zhou, Chinese Ambassador to the State of Qatar and Nick Brown, FIFA Senior Vice President of Business Partnerships, also attended the event, each sending their warmest wishes for the success of the conference.
Hisense struck gold in global markets
Hisense Chairman Dr. Lan Lin delivered a speech titled Being the Best Player in the Conference. In his speech, Dr. Lin was pleased to announce Hisense's unprecedented visibility as an official sponsor during this tournament and highlighted its steady growth over the past four years.
According to Dr. Lin, Hisense's overall strength and competitiveness have reached a new level, and its sales revenue is preliminarily estimated to increase from US$18.1 billion in 2018 to US$27 billion this year. In addition, the B2B industry has also gradually become a new growth sector for Hisense's international business, increasing Hisense brand awareness at a compound annual growth rate of 10%, according to Ipsos. Another highlight of Hisense's achievements lies in its improved operational capability. By incorporating local culture and Hisense's management philosophy, Hisense has successfully built 66 overseas companies, 23 RD centers and 31 production bases, striking gold in global markets.
Hisense maintains its dedication to globalization
To further stimulate Hisense's global development, Dr. Lin also presented three visions for Hisense's future in the coming years. One of his main goals is to take Hisense's brand image to a much higher level by raising its global brand index above 100 in three years. As Dr. Lin said, only by enhancing its brand image can Hisense grow as a brand and ensure its sustainable development. To do this, Hisense will reinforce its investment in products to polish their functionality and performance.
In addition, in order to better follow the trend of the world, Hisense will also be determined to consolidate its global growth by establishing a second growth curve, and as Dr. Lin emphasized, this business should focus on two words: smart and green, which means that Hisense it will move forward with its "Smart Home" strategy and advance its sustainable and low-carbon development.
Last but not least, Dr. Lin proposed that Hisense would improve itself to be the best company it could be. Hisense will develop a new growth strategy by attracting the best talent to produce the best products.
The Global Partner Conference discussed Hisense's path of globalization, demonstrated its latest display technology, and shared its goals with all partners. In the coming years, Hisense will intensify its efforts to establish itself as an international brand by increasing its brand price index, advancing its sustainable development, and continuing its restructuring, in order to be the leading player in this field.
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