RELEASE: Hisense: television and soccer as a globalization strategy

(Information sent by the signatory company).

RELEASE: Hisense: television and soccer as a globalization strategy

(Information sent by the signatory company)

Madrid, December 21, 2022.

Football is an indispensable part of Hisense's sports marketing strategy, mainly due to considerable brand exposure and consequent brand recognition.

Football and television have been closely linked since that first match between Arsenal and their own substitute team was broadcast in 1937. Eight decades, and several generations of broadcast and display technologies, later, the millions of fans of this sport have been able to enjoy last Sunday the final of the FIFA World Cup Qatar 2022 between France and Argentina. The Argentine team, one of the favorites throughout the competition, they achieved victory thanks to the fact that they scored four penalties against the two of the French team, after having tied at three goals between extra time and regulation time. The elimination of the Spanish team in the round of 16 against Morocco was a hard blow for the Spanish fans who were quick to look for new favourites, including Argentina. In the last four years, Hisense has sponsored the World Cup of the FIFA Russia 2018 and the FIFA World Cup Qatar 2022, as part of its globalization strategy. In addition to the quadrennial international soccer tournaments, Hisense also adopts a region-specific sponsorship scheme to generate feedback from the respective markets. In Europe, for example, Hisense became the official sponsor of Paris Saint-Germain FC and has signed an extended two-year partnership with Premier League side Leeds United, as well as FC Internazionale Milano until the 2024/25 season. Football is an indispensable part of Hisense's sports marketing strategy, mainly due to considerable brand exposure and consequent brand recognition. This type of alliance and sponsorship has also been chosen since the latest technology of Hisense televisions allows fans to live the experience with the best viewing conditions. Thanks to this, Hisense's brand recognition abroad increased by six percentage points, after sponsoring the 2018 FIFA World Cup Russia. Hisense and FIFA, a partnership beyond football In April 2017, Hisense began its first collaboration with FIFA. On the one hand, Hisense has carried out an in-depth technological upgrade of FIFA's live broadcast technology and display products. On the other hand, Hisense has also launched customized products for the 2022 FIFA World Cup Qatar, which apply technologies such as Motion Compensation (MEMC), Sports Mode and Player Recognition to greatly enhance the viewing experience for consumers, and registers remarkable performance in terms of product sales and global reach. Sports marketing is and will continue to be an effective means of achieving Hisense's long-term development goals. With its premium products and continuous technological advances, Hisense seeks to further extend its corporate culture and achieve brand growth using the language of sports.

Contact Contact name: Hisense Contact description: Hisense Contact telephone number: 916397700

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