- Hisense Laser TV continues to push the boundaries of smart home living scenarios with the world's first foldable L5K Laser TV

QINGDAO, China, Sept. 20, 2023 /PRNewswire/ -- Hisense, the global home appliance and consumer electronics corporation, has joined global companies such as Leica Camera, Texas Instruments, Nichia and others in the Fourth Global Laser Display Industry Forum held today in Qingdao, China.

With a speech titled "Scenarios flourish, laser screens usher in the best era", Dennys Li, president of Hisense Visual Technology, introduced Hisense's scenario-based strategy for Laser TV. In his keynote, Dennys presented Hisense's journey to lead global innovation for Laser TV, starting with the world's first 100-inch Laser TV in 2014, which was key to the global growth of the business. In 2023, Hisense launched the world's first 8K laser TV, ushering the industry into the 8K era, and the company continues to innovate with advancements in consumer-focused products, based on its leading patents, international standards and quality.

Meeting the needs of consumers in various scenarios of daily life through personalized products and services is a core value of the products Hisense manufactures. Aiming to meet the growing demand for large-size screens in the home, Hisense today introduced the world's first foldable Laser TV L5K, delivering true-to-life colors powered by next-generation Laser Engine LPU, consumers can get the cinematic experience with Enhanced IMAX through large screens for living room that can easily fit through a door and at the same time be friendly to the eyes of consumers.

The rise of scenarios for smart living also accelerated the collaborative innovation of industrial chains and has doubled compared to 2021. Last July, Hisense formed a strategic partnership with Leica Camera AG, a leader in the field of high-quality optical lenses. and jointly developed the first Leica Laser TV and will soon put the first home cinema Laser TV on sale in China this week.

Laser TV leads high-end manufacturing for Hisense's globalization. Covering more than 40 countries and regions, Hisense laser TVs are sold on more than 250 major channels, such as Bestbuy and COSTCO in the US and BOULANGER in France.

To continually drive the growth and expansion of the global laser display industry, Hisense will make the most of its global channel resources, with an unwavering commitment to investing in innovative laser display development, forging deep partnerships and creating the future with all partners.

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