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HONOR Magic5 Pro automatically captures the new GUINNESS WORLD RECORDSTM logos of the tallest dunk between the legs with its new AI motion detection technology
BARCELONA, Spain, March 1, 2023 /PRNewswire/ -- Global technology brand HONOR announced at Mobile World Congress 2023 that it has partnered with GUINNESS WORLD RECORDS TM for an official world record attempt. To celebrate the launch of the HONOR Magic5 series, the two brands came together to challenge two-time FIBA 3x3 world champion and professional dunk player Piotr Grabowski, a basketball player from Poland, to set a new GUINNESS WORLD RECORDS TM title for the highest dunk between the legs.
A spectacular display of skill and creativity, slam-dunking is a popular sport derived from basketball in which a player leaps through the air to lower the ball through a basketball hoop with one or both hands above the hoop. The challenge took place in London, UK, and Piotr jumped a staggering 3.2 meters to complete the dunk, clinching a new GUINNESS WORLD RECORDSTM title. The impressive feat was automatically captured using HONOR Magic5 Pro's new AI Motion Sensing technology, which is able to automatically detect the climactic moment of a jump, thanks to AI machine learning, capturing the frame in ultra-high definition and clarity.
"Sports enhances the human spirit. We are delighted that we were able to record this impressive moment with our innovative camera technology," said Ray Guo, Head of Marketing at HONOR Device Co, Ltd. "By creating products that offer creative solutions, we want to encourage our consumers to unleash the magic within everyone and strive for extraordinary things."
"Basketball is part of my DNA. Every time I jump for a dunk, I fight the force of gravity and push myself to the limit. When I break records, it feels like magic. I hope this inspires people around the world to liberate his own magic power," said Piotr Grabowski.
"We believe that everyone has their own moment worth celebrating. In this endeavor, timing and precision are everything. It is up to us to do justice to these extraordinary achievements and portray the action in the best possible light." said Karen Gilchrist, vice president of TV and digital content for Guinness World Records. "We have used HONOR Magic5 Pro to capture the record-breaking moment clearly and at ultra-fast speed, and the results are impressive."
AI Motion Sensing[1] technology works through an AI network trained on over 270,000 images, enabling the camera to accurately recognize varied scenarios, intelligently identifying the big moment to automatically capture the standout shot. This feature is powered by the new HONOR imaging engine, with enhanced AI intelligent recognition technology.
Perfect for shooting live performances and sporting events, when enabled, this intuitive feature automatically detects facial expressions like smiles and body movements like jumping. Whether capturing someone jumping for joy or competing in a fast-paced sports tournament, the resulting action shots are sharp, empowering users to become better creators, anytime, anywhere.
Underlining its commitment to delivering incredible camera capabilities, HONOR has invested heavily in developing AI algorithms that take photography on the HONOR Magic5 Pro to a whole new level. The HONOR Magic5 Pro has also taken the top spot in the DXOMARK Smartphone Camera Ranking.
The HONOR Magic5 Pro will be available in global markets such as the UK, France, Germany, Italy, Spain, Malaysia, and Mexico. Shipping details for each market will be revealed soon.
About HONOR
HONOR is a world leading provider of smart devices. Its goal is to become an iconic technology brand and create a new smart world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that enables people everywhere to go further, giving them the freedom to achieve and do more. With a range of high-quality smartphones, tablets, laptops and devices to suit every budget, HONOR's portfolio of innovative, premium and reliable products empowers people to become a better version of themselves.
About Guinness World Records
What is the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records in 1954. GWR began publishing a book in a room above a gym and has grown to become a global multimedia brand, with offices in London, New York, Beijing, Tokyo and Dubai.
Today, we offer first-class content, not only through books, but also through TV shows, social media, and live events. Our in-house consultancy works closely with brands and businesses around the world to harness the power of record breaking and deliver award-winning campaigns and business solutions. Through our in-house production division, GWR Studios, we create outstanding content for television networks, partner brands and digital platforms. Whatever the medium, our ultimate goal is to make the world a more interesting, fun, and positive place. To join this record-breaking community, visit guinnessworldrecords.com.
For more information, visit HONOR online at www.hihonor.com or email newsroom@hihonor.com
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[1] AI Motion Sensing Capture supports a high-speed intelligent shutter, which quickly captures the wonderful moments of people smiling, jumping, etc., or the movements of cats and dogs. The actual effect may vary depending on the scenarios. The standard version also supports this function.
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