BENGALURU, India, July 19, 2023 /PRNewswire/ -- Subex, a trusted leader in fraud management for nearly three decades, is pleased to announce the general availability of its fraud management solution on Google Cloud. This collaboration combines Subex's extensive experience in fraud management with the unrivaled scalability, reliability, security, advanced analytics, and robust partner ecosystem that Google Cloud offers. This joint venture will improve fraud prevention in the telecommunications industry.

Telcos looking for a complete and advanced cloud platform can now take advantage of Subex Fraud Management on Google Cloud to significantly improve their fraud detection and prevention capabilities. With the scalability of Google Cloud, fraud management systems can handle ever-increasing volumes of data and transactions, adapt to dynamic fraud patterns, and seamlessly scale resources as needed. In addition, the strong security features offered by Google Cloud, such as encryption and identity management, ensure the protection of sensitive customer data and the integrity of the fraud management system. Telecos can rely on the secure environment offered by Google Cloud to safeguard their operations and protect customers from fraudulent activity.

Google Cloud's advanced analytics capabilities, such as BigQuery and PubSub, enable fraud management systems to effectively analyze large amounts of data in near real time. This allows for accurate pattern detection and identification of potential fraudulent activity. By taking advantage of these capabilities, fraud management systems improve their efficiency in fraud detection and prevention, ensuring the security of companies and customers.

Additionally, enterprises can unlock significant total cost of ownership (TCO) benefits by using Google Kubernetes Engine (GKE) on Google Cloud. This enables efficient resource allocation, automated scaling, and simplified management, resulting in cost savings, improved productivity, and accelerated application deployment. By leveraging GKE, enterprises can optimize operating costs, streamline operations, and achieve greater efficiency in managing their applications on Google Cloud.

In short, the collaboration between Subex and Google Cloud offers telcos a powerful combination of fraud management expertise and cutting-edge technology. Telecommunications companies can take advantage of Google Cloud's scalability, security, advanced analytics, and cost optimization features to enhance their fraud prevention efforts, protect operations, and drive innovation in the telecommunications industry.

About Subex

Subex is a pioneer in offering digital confidence to companies around the world.

Founded in 1994, Subex helps its clients to maximize their income and profitability. With a legacy of serving the market through world-class solutions for business optimization and analytics, Subex is now leading the way in enabling end-to-end digital trust in its clients' business ecosystems. Focusing on risk mitigation, security, predictability and intelligence, Subex helps companies embrace disruptive change and confidently succeed in creating a secure digital world for their customers.

Through HyperSense, an end-to-end AI orchestration platform, Subex enables communications service providers and enterprise customers to make better, faster decisions by leveraging Artificial Intelligence (AI) analytics across the entire value chain. of the data. The solution enables users with no coding knowledge to easily aggregate data from disparate sources, turn data into insights by building, interpreting, and tuning AI models, and effortlessly share their insights across the organization—all on one platform. without code.

Subex also offers scalable managed services and business consulting services. Subex has more than 300 installations in more than 90 countries. For more information, visit www.subex.com.

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