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SAN FRANCISCO, Nov. 29, 2022 /PRNewswire/ -- IDEO, the global design and innovation company, today announced that Derek Robson has been named its CEO, effective January 5, 2023.
Robson is Managing Partner of the full-service advertising agency Goodby Silverstein.
"What drew me to IDEO was not just the breadth of the firm's creativity, but also the size of its ambition," said Derek Robson. "It's not just about doing great work with bold, forward-thinking clients, or design applied to incremental improvements. IDEO has an ambition to make positive change, collectively with others and at scale, and who doesn't want to change the world?" world?"
Acting co-CEOs Paul Bennett and Tim Brown will serve as co-chairs. Bennett and Brown will also continue in their current roles as Creative Director of IDEO and Vice President of kyu, respectively.
"We are delighted by the global caliber of candidates we had the opportunity to meet during the search for our next CEO and thank them for the insight they brought to us," said Tim Brown. "In Derek we saw a rare combination of leadership qualities and experience that will propel IDEO into its next phase. I am delighted that we have the opportunity to work together."
"From the moment we met Derek, we knew he was the kind of leader who understands how to build a culture where creativity can thrive to its fullest. That ability, coupled with humility and a willingness to listen to others , is what great leaders must demonstrate today," added Paul Bennett. "I couldn't be more excited for him to join us at this crucial time."
About IDEA
IDEO is a global design company committed to creating positive impact through human-centered design. We collaborate with our clients to address complex challenges ranging from fighting climate change and starting new businesses to helping organizations be more competitive in creative ways.
About Derek Robson
Derek started his career at Ogilvy
Derek joined Goodby Silverstein
During his tenure, he worked with key clients, successfully brought new service offerings to market, and led many of the agency's new revenues. Under his direction and management, the agency has become one of the first in the industry to close the gender gap in leadership and has won multiple awards from Adweek, Ad Age, Cannes and Fast Company. To address the talent gap and act on the belief that all creatives have an equal opportunity to become a creative creative professional, Derek helped found a free, in-house advertising training school.
Derek is married with two daughters. When he's not working, he spends his time supporting Derby County Football Club, watching the England cricket team from afar and running long distances very, very slowly.
Media Contact: Megan DaweEdelman, on behalf of IDEOT: 585-305-5647E: megan.dawe@edelman.com Or via media@ideo.com
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