RELEASE: Inizio acquires Evolution Road, reinforcing Evoke's digital innovation and omnichannel offering

(Information sent by the signatory company).

RELEASE: Inizio acquires Evolution Road, reinforcing Evoke's digital innovation and omnichannel offering

(Information sent by the signatory company)

NEW YORK, Dec. 7, 2022 /PRNewswire/ -- Inizio, a strategic partner of companies in the healthcare and life sciences industries, today announced the acquisition of Evolution Road, an omnichannel digital innovation company in life sciences. life, digital marketing and digital health strategy.

Evolution Road will become part of Inizio's MarComms business unit, Evoke, a leading global platform for branding, experience and communication, created to make health more human™. Evolution Road will enhance Evoke's business innovation offering, digital health solutions and end-to-end omnichannel suite of services.

Evolution Road offers a range of strategic marketing services that help clients make strategic, data-driven decisions to plan, execute, and measure highly effective omnichannel and digital marketing programs, meet their brand goals, and improve real-world results. .

Reid Connolly, Global President of Inizio MarComms and CEO of Evoke, said: "We are delighted to welcome Evolution Road to Evoke. We know this fantastic team very well and have collaborated successfully on numerous occasions to create high-impact jobs and drive significant growth for some of the most prominent brands in the pharmaceutical industry.

There is a high level of demand from almost all life sciences organizations to not only provide strategic advice, but to help bring their omnichannel capability to life in every aspect of the journey. The combination of Evolution Road's expertise, along with Evoke's data, customer experience and media teams will underscore Evoke's reputation as one of the most comprehensive, forward-thinking and indispensable omnichannel partners in the market."

Evolution Road President Larry Moran commented, "We are thrilled to join Evoke, especially as we have always shared a common vision and heritage of 'digital first.' Together, our combined omnichannel offering will be the most powerful in the space. sanitary."

Evolution Road Founder and CEO Paul Ivans added: "Finding the right partner to help take Evolution Road to the next level was incredibly important to us, one that shared our culture, values ​​and our approach to customer objectivity. No we could be more excited to grow our business together and find new ways to help our clients unlock their true potential."

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For more information, please contact: Daniel McIver, Senior PR Executive ramarketing:

Lucy MacLauchlan, global director of Marketing, Home: | 44 7917 264 626

Ashley Makuh, Global VP of Marketing and Communications, | 732-687-3242

About Inizio Bringing together the experience and capabilities of Ashfield and Huntsworth, Inizio is a strategic partner for companies in the healthcare and life sciences industries. Inizio offers its partners a full suite of consulting, medical, marketing, communication, and patient and stakeholder engagement services throughout the entire drug lifecycle, from initial evaluation to loss of exclusivity.

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About EvokeEvoke is a leading global brand, experience and communication platform, created to make health more human™. Evoke uses data-driven insights, creativity and applied innovation to solve the most complex challenges in today's healthcare marketplace. Evoke is a platform for our people, our customers and the communities we serve to realize their full potential. For more information, visit:

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