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LAS VEGAS, Jan. 19, 2024 /PRNewswire/ -- At CES 2024, TORRAS revealed the results of a new 2023 IPSOS and WGSN consumer study on trends and consumer insights for mobile phone cases. Ipsos is one of the world's leading market research and survey companies and WGSN is a global trend forecasting expert.
The study recognized TORRAS for pioneering the development of kickstand phone cases and praised recent TORRAS phone case designs for combining kickstand and magnetic suction features with enhanced protection, thinness and portability. He also called TORRAS "the next generation of phone cases."
Some of the trends revealed in the 2023 study of 3,000 global consumers include:
In Western countries, daily travel and commuting is now dominated by autonomous driving, so mobile phone assistance scenarios while driving are more common, while in China, as a result of the emerging new vehicle industry energy, driving scenarios will undoubtedly become increasingly important.
Therefore, leading phone case companies/brands have further innovated and developed their product functions to meet the demands of new scenarios:
The functions and design that consumers expect most from future mobile cases are:
When asked about TORRAS, the studio revealed: "Through continuous innovation and research and development, TORRAS integrated improved protection and portability, restoring the design style of feature phones. At the same time, it pioneers a new design of phone case with the combination of kickstand and magnetic suction, which performs excellently and has won many international design awards, patented innovations and industry honors, leading the development and progress of kickstand phone case products and magnetic suction."
Click to access the trend report
Founded in 2012, TORRAS is an innovative brand with a "simple but unique" design philosophy. They now have an R&D laboratory covering more than 2,000 square meters and have so far obtained more than 1,300 patents, and 60 of their products have won prestigious international design awards. For more information, visit www.torraslife.com.
Headquartered in London with 25 years of experience, WGSN is the world's leading forecaster of consumer trends. Our accurate forecasts provide insights into global trends, expertly curated data, and industry expertise to help our clients understand consumer behavior and lifestyles, create products with confidence, and market them at the right time. For more information, visit www.wgsn.com.
Ipsos is one of the world's largest market research and survey companies, operating in 90 markets and employing more than 18,000 people. Our passionately curious research professionals, analysts and scientists have created unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5,000 customers worldwide with 75 business solutions. For more information, visit www.ipsos.com.
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