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Madrid, January 9, 2023.
Executive Jose Eshkenazi Smeke shares his view on how live events will perform in 2023
2023 is consolidated as the first year that the effect of the changes derived from the pandemic has been overcome. It is the year that will show to what extent the changes that recently emerged are consolidated as something permanent. In this regard, the executive Jose Eshkenazi Smeke talks about this matter. In this matter, the nature of live events had a positive effect on audience interest. "The success of tours like those of Bad Bunny and others during 2022 is remarkable. In 2023 it is expected that live events will remain in the greatest interest of the public both in stadiums or arenas and in their broadcasts," the executive emphasized. "On an international level, it is notorious how the Spanish League, Formula One and the NFL continue to attract audiences worldwide. In local events, Liga MX consolidates as the premium vehicle in Mexico and in the Latino market in the United States. Certainly this trend will increase in the following years," said businessman Jose Eshkenazi Smeke. "The ratings for this NFL season have been very positive. Sports marketing is consolidating every day as the vehicle par excellence, together with reality shows. of competition. Perhaps the other great performance vehicle is music streaming", commented the specialist. "In 2023 it will be the year of great changes in the advertising market and the consolidation of live events . The entry of Disney and Netflix in the advertising market will be interesting to evaluate as well as the new regulations in both Google and Facebook and in the new Microsoft advertising services", concluded Jose Eshkenazi Smeke.
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